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Online advertising is predicted to fuel the advertising industry throughout the coming year, with top industry agencies and research specialists forecasting that the medium will enjoy a strong performance throughout 2005. February saw Starcom UK Group claiming that online advertising expenditure had increased by 52% to £507 million, accounting for 3.4% of total adspend in… Continue reading INSIGHTanalysis: Media Healthcheck – February 2005

Ipsos-RSL has announced that the National Readership Survey results for the period ending December 2004 will be delayed following the incorporation of the London self-completion questionnaire data in the NRS database as “extensive” revisions to the company’s data processing procedures are needed to accommodate the new figures.In an e-mail sent to NRS subscribers the company… Continue reading NRS Data Delayed As Processing Procedures Revised

CN Radio has promoted Peter Fletcher to the position of managing director at Lakeland Radio, the company’s recently acquired radio station serving the South Lakeland area.The move puts Fletcher in charge of the operation, which was acquired by CN radio last month as the company purchased the remaining 60% of its shares for an undisclosed… Continue reading CN Radio Reshuffles Management At Lakeland

The nation’s broadcasters have welcomed Culture Secretary Tessa Jowell’s proposals for the BBC, outlined yesterday to include the creation of a new BBC Trust to replace the current board of governors, while the licence fee continues to provide funding for another ten years (see Governors Axed As BBC Charter Renewed For 10 Years).A spokesman for… Continue reading Broadcasters Welcome BBC Green Paper Proposals

Culture secretary Tessa Jowell has unveiled radical plans for change at the BBC, with proposals that the Corporation’s governors be replaced with a new “BBC Trust”, while the licence fee continues to provide funding for another ten years.Announcing her vision in a statement to Parliament, Jowell stated: “Alongside the NHS, the BBC is one of… Continue reading Governors Axed As BBC Charter Renewed For 10 Years

Virgin Radio has launched what it claims is the world’s first 3G radio player, allowing listeners to tune into the station, as well as digital spin off stations, through their handset wherever they are.The venture, undertaken by Virgin in collaboration with software specialist Sydus, operates in much the same way as internet radio, but rather… Continue reading Virgin Offers Digital Radio To Mobiles

Capital FM has dropped long-serving DJ Neil Fox from its schedules in favour of former Blue Peter presenter Richard Bacon, selected to front the station’s daily Drive Time show starting in the spring.Capital claims that Bacon was the “number one choice” to replace ‘Foxy’ in one of the most keenly sought jobs in radio as… Continue reading Capital Drops Fox As Bacon Takes Drive Time

Search targeted marketing firm Overture will rebrand as Yahoo! Search Marketing Solutions later this year, following Yahoo!’s decision to rebrand its American operations from next quarter.The move will bring together Overture’s sponsored search offerings and Yahoo!’s listings products under the new banner. Through Yahoo! Search Marketing Solutions, advertisers of all sizes will have convenient access… Continue reading Yahoo! To Rebrand Overture This Year

Global advertising company, WPP, has agreed to merge it’s current outdoor specialist, Portland Outdoor Limited, with Poster Publicity, creating a £350 million global outdoor media buying and planning business. The deal will see WPP’s Group M transfer its outdoor business and professionals into the new venture, resulting in the emergence of a leading global outdoor… Continue reading WPP Merges Outdoor Division

US advertising expenditure rose by 6.3% during 2004, fuelled by the additional spending from the summer Olympics and Presidential election, according to figures released by advertising intelligence service, Nielsen Monitor-Plus. Adspend was revealed to have grown across all reported media, with television and print leading the way. Year to date advertising spend for the top… Continue reading US Adspend In 2004 Up By 6.3%