Less than a third of UK consumers have heard of the term “digital switchover” with a significant proportion not knowing where to turn to for advice, according to media watchdog Ofcom’s new Consumer Panel Study.The research showed that out of more than 2,500 consumers surveyed, just 10% said they were aware of the digital switchover,… Continue reading UK Public Unaware Of Impending Digital Switchover
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Viacom’s digital poster sites will go live for the first time this week, with Tottenham Court Road tube station the first underground site to feature the digital billboards.The 66 digital sites, either side of the escalators at the station, will enable advertisers to create animated posters that move or feature changing text and images. All… Continue reading Viacom Breaks New Ground With Digital Tube Posters
Paris based advertising group, Havas, has continued its turnaround which began in the first quarter of 2004, both in terms of organic growth and Net New Business, revealing a growth of 1.4% in the first quarter of 2005, double what it achieved in the same period of 2004.Havas attributed this strong increase to the performance… Continue reading Havas Continues Strong Performance
Virgin Radio confirmed to NewsLine today that sales director Lee Roberts has left the station by mutual agreement.This comes weeks after the appointment of a new chief executive Fru Hazlitt, who joined from Yahoo, where she had been managing director, having previously been head of sales at Capital Radio (see SMG Strengthens Hold Over Virgin… Continue reading Sales Director Roberts Leaves Virgin
Paris based advertising group, Havas, has continued its turnaround which began in the first quarter of 2004, both in terms of organic growth and Net New Business, revealing a growth of 1.4% in the first quarter of 2005, double what it achieved in the same period of 2004. Havas attributed this strong increase to the… Continue reading Havas Continues Strong Performance
This year’s Sony Radio Academy Awards, held last night, saw the BBC sweep the board winning 21 of the 32 awards on offer, with BBC Radio 2 winning the station of the year prize. Meanwhile, Xfm’s breakfast DJ, Christian O’Connell, won a hat-trick of prizes showing the success of his irreverent morning show.See below for… Continue reading Sony Radio Awards Sees BBC Sweep Board
The battle for supremacy amongst London’s radio stations is closer than ever, with high-profile TV personalities being brought in by broadcasters to bolster competing schedules. Paul Chantler, programming consultant and former group programme director of The Wireless Group, Essex Radio Group and Chiltern Radio Network explains how, despite their household names, the current slew of… Continue reading Getting A Bigger Bite Of Breakfast
Haymarket Publishing has confirmed the purchase of Media Week, Eye magazine, Packaging News and AV magazine from Quantum Business Media, ending speculation that has mounted ever since the company announced the sale of some of its most lucrative titles last year.Quantum was put up for sale as a whole in November 2004 with an estimated… Continue reading Haymarket Closes Deal On Media Week Purchase
Consumer magazine publisher, Hachette Filipacchi, has announced the launch of Psychologies magazine, extending the title’s reach to the UK after successes in France, Italy and Spain.Psychologies is the first magazine to be launched by Hachette Filipacchi UK since the company was established in 2002. The new edition will be entirely an British version, editorially produced… Continue reading Hachette To Psych Out Competition With New Launch
Outdoor advertising giant, Viacom Outdoor has appointed former Opus sales chief, Peter Charlton as its new sales director replacing Laura Doughty and joining the company’s senior management.Reporting to joint managing director, Tim Bleakley, the move will see Charlton fill Doughty’s shoes following her exit in March to work on Labour’s election campaign.Reports today suggest that… Continue reading Viacom Outdoor Raids GWR For Sales Chief
