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The nation’s commercial radio broadcasters saw revenues rise as a whole at the beginning of the year, with the Radio Advertising Bureau reporting a year on year rise of 2.8% in the first quarter of 2005.The RAB’s figures, published today, show that total commercial radio revenue reached £162.0 million between January and March, while national… Continue reading Radio Adspend Grows As Sponsors Leads The Way

Commercial radio enjoyed a positive start to 2005, with figures from the Radio Advertising Bureau (RAB) showing first quarter revenue to be up 2.8% year on year, reaching £162 million. National advertising revenue for radio across the first three months of 2005 rose by 3.5% year on year, to £95.9 million, while Sponsorship & Promotions… Continue reading Commercial Radio Q1 Revenue Up By 2.8%

Radio in the US is still the most popular format for listening to music, with a listener base of 194 million, despite a decline of 4% between March 2005 and 2004, according to a new study by marketing and communications firm, NPD Group. The research showed 77.2 million people aged 13 of over listened to… Continue reading Radio Preferred Format For US Listeners

Consumers are shown to bond with brands they see advertised in the cinema, with results from a recent survey by TNS and Screenvision finding that adverts seen in this environment drive consumer consideration and purchase intent, leading to brand trial and loyalty. Testing commercials across the packaged goods, automotive, consumer electronics, apparel and fast food… Continue reading Cinema Advertising Creates Bonds With Consumers

Internet users are spending more time online than with any other media, with 35% of US respondents watching less television and nearly as many spending less time with magazines, according to a new survey by BURST! Media. Out of 2,600 web users, 60% claimed they spent more time on the internet today than a year… Continue reading Internet Consumes Most Users Time

MTV has become the latest youth-orientated brand to use SUBtv’s network of university-based plasma screens to target the typically evasive student demographic.SUBtv’s services currently reach 1.2 million students every week, through large plasma screens installed in student unions and across campuses nation wide. The screens currently operate in 77 student unions in 65 universities across… Continue reading MTV Signs SUBtv For Student-Centric Campaign

Ricky Gervais and Stephen Merchant will make a welcome return to Xfm’s Saturday schedule later this month, as the pair return from filming new BBC comedy, Extras, to boost the station’s weekend profile alongside their producer turned sidekick Karl ‘The K Man’ Pilkington.Gervais and Merchant will host their weekend show for six weeks from 28… Continue reading Gervais Rejoins Xfm To Boost Saturday Schedules

Five has appointed Vanessa Brookman, Channel 4 and E4’s deputy editor of US series, as its new deputy director of acquisitions, paving the way for more high-profile American imports to bolster the broadcaster’s schedule.Brookman is to join Five next month, reporting directly to Jay Kandola, the broadcaster’s recently appointed director of acquisitions.Commenting on the appointment,… Continue reading Five Raids Channel 4 For New Acquisitions Boss

Telewest Broadband is transforming its television service, aiming to give consumers greater access to, and control over, digital programmes, hoping to complete national rollout of television-on-demand (TVOD) to over one million digital TV customers by early 2006.The company will also be widening the range of on-demand programming available, boosting its existing movie service and including… Continue reading Telewest On Demand To Reach 1 Million By 2006

Daily Newspaper MarketApril saw the nation’s quality compact titles continuing to buck the trend for decline amongst national newspapers, with the Times and Independent increasing their circulation by 1.8% and 0.2% respectively year on year, according to the latest figures from ABC.Six-monthly analysis reveals even larger circulation increases for the six months to April, with… Continue reading ABC National Newspaper Round-Up – April 2005