More Uk articles

Jack Myers, in revising its 2005 US adspend forecast upwards in December, joined other key industry prognosticators in predicting a more positive outlook for the US advertising market in 2005; largely driven by an expected increase in online advertising expenditure. Myers predicts that internet advertising will grow by 30%, with overall US advertising expenditure expected… Continue reading Internet Boosts US Adspend For 2005

This week has seen economists offer their forecasts for 2005, with the consensus opinion looking forward to another year of steady economic global growth, driven by the market forces of the US and China. Unemployment is expected to fall gradually in the US and Asia, and Britain is predicted to stay at its current near-record… Continue reading Steady Economic Outlook For 2005

Media and communications group Aegis saw a dramatic drop in share price yesterday, losing 2.10% to close at 105p. Last week Aegis-owned media agency, Carat, lost a court case against KR Media as the courts found the company had made claims of illegal client poaching in order to obtain sensitive information about its rival. In… Continue reading Sharewatch: Aegis Drops Following Carat Court Case

The Local Radio Company has announced the acquisition of East Liverpudlian station KCR FM for a cash sum of £507,250.KCR FM has potential audience coverage of 231,100 adults, with the first ever RAJAR results for the station due to be released on 27 January. By the end of May last year KCR FM totalled sales… Continue reading Local Radio Company Boosts Portfolio In Liverpool

ABC Electronic has announced a second series of free briefings aimed at encouraging media buyers to make the most of audience measurement and online accountability following positive feedback from its first briefings, which ran last year.ABCE’s first 2005 Breakfast Briefing will be on 26 January at the Institute of Practitioners in Advertising. The briefing will… Continue reading ABC Electronic Boosts Profile With Free Briefings

London Mayor Ken Livingstone has pledged to end the exclusive distribution deal between Metro and the Capital’s underground railway stations, paving the way for rivals such as Richard Desmond to launch titles aimed squarely at the lucrative commuter market.Stating that the current deal with Associated Newspapers does not allow for free evening newspapers to be… Continue reading Livingstone Opens Tube To Afternoon Freesheet

The UK’s commercial radio stations will replace their usual broadcasts with nationally syndicated output on Monday 17 January, airing UK Radio Aid, a single star-studded programme across more than 200 stations to an audience of over 20 million listeners to raise money for children affected by the Asian tsunami.The programme will last for 12 hours… Continue reading Commercial Radio Output Unites For Tsunami Effort

Outdoor advertising giant Maiden Outdoor has been selected as the preferred bidder by South West Trains, the largest train operator in the UK, in the battle for control of its advertising contract.The move is contrary to reports published today which suggested Maiden had won the contract, and will see the advertising heavyweight move into talks… Continue reading Maiden Selected As Preferred Bidder For Rail Contract

BBC Worldwide has announced the sale of eve magazine to Haymarket, a move which marks the first move by the UK’s largest privately owned publishing group into the women’s magazine sector.The decision to sell eve was made as a result of the commercial review undertaken by the BBC last year and will result in Haymarket… Continue reading BBC Worldwide Sells Eve Magazine To Haymarket

Subscribers to MediaTel Group’s MediaTel Insight product can read of PricewaterhouseCoopers’ latest analysis into newspaper revenue forecasts and the predicted strengthening in the market.MediaTel Insight is the number one source for aggregated media and advertising forecast reports, research and analysis compiled from over 100 global sources.For a free trial of MediaTel Insight contact Ralph Simpson… Continue reading Newspaper Industry Predicted To Strengthen