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New research by Dynamic Logic has revealed that online advertising which employs audio and video can achieve a greater impact on Brand Awareness at a lower frequency exposure than other standard online formats.According to the research firm’s MarketNorms database exposure to audio and video ads increases brand awareness by 10% points over the awareness level… Continue reading Online Video Ads Powerful Despite Lower Exposure Rates

IPC has announced the latest title to be added to its women’s weekly portfolio, creating Pick Me Up!, a 60-page real life title backed by what it claims is the UK’s largest ever sampling exercise and a £6 million marketing investment.The title will launch next Tuesday with around 3.5 million copies bundled with key titles… Continue reading IPC Launches Pick Me Up To Boost Weekly Portfolio

The Bermuda based satellite company, Intelsat, has named outgoing O2 chief executive Dave McGlade as their new head, taking over from Conny Kullman. Conny Kullmann, Intelsat’s current chief executive said about his successor: “He has demonstrated on a number of occasions his ability to transform seamlessly across different parts of the telecom landscape.” Mr McGlade… Continue reading Intelsat Gets O2 Boss As New Head

The number of US digital television households looks set to rise to 70.3 million in 2007, up 60% on 2003’s total of 44.2 million, an increase of 21.6 million homes, predicts eMarketer. The US forecast specialist has estimated that, by 2007, there will be 38.7 million cable subscribers and 30 million satellite subscribers, with just… Continue reading US Digital Penetration Up 60% By 2007

Consumer magazine publishers Future Network lead yesterday’s trading amongst media stocks, gaining 2.05% to close at 74˝p. The company plans to launch at least nine new magazines in the New Year and hopes that tapping in to the US action sports sector will help boost group revenues in 2005.Media communication and research group Aegis Group… Continue reading Sharewatch: Future Network Looking Strong For New Year

Guardian Media Group Radio has poached Jo Beedham from rival Chrysalis to lead the development of the company’s non-traditional revenue streams, marking the company’s intent to broaden its financial horizons and capitalise on new services and business opportunities.The new position will see Beedham join GMG Radio in February from Chrysalis Radio Sales, taking responsibility for… Continue reading GMG Radio Appoints Revenue Boss To Boost Incomes

The Daily Telegraph has announced a range of travel and tourism supplements to be published throughout 2005, following advertising deals totalling in excess of £500,000.An initial five supplements are slated to appear in the newspaper throughout January and February, with many more still being planned by the Telegraph editorial team.A 24-page half colour tabloid supplement… Continue reading Travel Supplements Offer Targeted Telegraph Advertising

Britain’s smallest terrestrial broadcaster, Five, continued to perform well during November, notching up an impressive 9.5% revenue increase year on year to just under £29.3 million. November saw Five announce a massive £17 million boost to its programming budget, designed to boost the broadcaster’s profile and increase overall viewing share.Elsewhere Channel 4 managed a respectable… Continue reading TV Market Round-Up – November 2004

The NewsLine team would like to wish you all a very merry Christmas and an even happier New Year. We will be taking a break over the festive season, but will return on 4 January with the latest media news, comment and analysis.Early in the New Year we will bring you round-ups for 2004 from… Continue reading Merry Christmas From MediaTel NewsLine

January2004 got off to a controversial start, with the BBC agreeing to drop Coca-Cola as the multi-million pound sponsor of its weekly music charts on Radio One and Top Of The Pops, pleasing commercial competitors as the Corporation buckled under increasing criticism (see BBC Buckles Under Pressure To End Coke Sponsorship Deal). Meanwhile the long… Continue reading NewsLine End Of Year Round-Up: Television