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Mobile phone penetration is growing faster in Africa than anywhere else in the world, with a 5,000% increase between 1998 and 2003, according to a new study by Vodafone and the Centre for Economic Policy Research. The report revealed that 97% of people surveyed in Tanzania said they could access a mobile phone, while just… Continue reading Mobile Phone Penetration Fastest In Africa

Strategic information provider, TNS Media Intelligence (TNSMI), has revealed US total advertising expenditure for 2004 was up by 9.8% at £141.1 billion compared to 2003, revising previous estimates of 10.6% growth for the year. Almost all media measured by TNSMI experienced growth throughout 2004, with the internet, outdoor, cable TV and national syndication showing the… Continue reading US Aspend Rose 9.8% In 2004

Almost 60% of US mobile subscribers use their handsets for non-voice functions, according to a new study by mobile market measurement company, M:Metrics. M:Metrics surveyed over 23,000 mobile subscribers in the US about their usage of mobile content and applications between November 2004 and January 2005. The research found that over 37% of respondents had… Continue reading Multi Use Of Mobile Handsets

US consumers with broadband used the internet over newspapers as their primary source of information during the presidential elections, according to a new survey by the Pew Internet & American Life Project. The survey reveals that 52% of internet users, about 63 million people, claimed they went online to get information about the 2004 elections.… Continue reading Broadband Preferred Over Newspapers During US Presidential Elections

The Office Of Fair Trading (OFT) has taken the final step in the clearance process concerning the merger of Capital Radio and GWR, with the stations announcing the satisfaction of all the pre-conditions set out previously by the OFT.The OFT were concerned that the merger of Capital and GWR may result in increased concentration and… Continue reading OFT Clears Capital And GWR Merger

Virgin Radio has become the latest mainstream broadcaster to jump aboard the podcasting bandwagon, making the Pete and Geoff Breakfast Show available to download, enabling listeners to load it onto their mp3 players and enjoy it wherever, and whenever they see fit.The move makes Virgin the first station to offer a podcast service for one… Continue reading Virgin Makes Podvertising First With Pete And Geoff

Commercial broadcaster, ITV, has today announced a massive 49% increase in operating profit to £325 million for the year ending 31 December 2004, helped by a rise in net advertising revenue across the ITV brand.The company’s operating margin in 2004 grew by 45% year on year, with net cash inflow from operating activities hitting £321… Continue reading Advertising Revenues Drive ITV Profits Up

ITV is to replace the Granada Men and Motors channel with a new offering aimed at men, believed to be the long-rumoured ITV4, taking the channel’s space on the Sky platform with the possibility of a Freeview launch as early as next month.According to reports this morning, ITV4 will absorb the daytime content currently offered… Continue reading ITV To Replace Men And Motors With ITV4

Virgin Mobile has been signed as the sponsor of MTV UK and Ireland’s flagship show Total Request Live for one year, starting from March 2005.The partnership, developed by Viacom Brand Solutions, will enable Virgin Mobile to tap into TRL‘s association with A-list celebrities, music and entertainment, as well as engage with the show’s youth audience… Continue reading Virgin Mobile To Sponsor MTV’s Total Request Live

The Office Of Fair Trading (OFT) has taken the final step in clearing the merger of Capital Radio and GWR, with the stations announcing the satisfaction of all the pre-conditions set out previously by the OFT.The OFT were concerned that the merger of Capital and GWR may result in increased concentration and reduced customer choice… Continue reading OFT Clears Final Hurdle In Capital GWR Merger