Community media group, Archant, has completed the acquisition of Highbury Local Publications from Highbury House, making the purchase for £6.1 million in order to acquire its portfolio of six monthly lifestyle magazines and the three Property Mart titles operating in and around London.The deal marks a continuation of Archant’s strategic growth plan, with the company… Continue reading Archant Acquires Highbury Local Publications
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Commercial broadcaster, ITV, has today announced a massive 49% increase in operating profit to £325 million for the year ending 31 December 2004, helped by a rise in net advertising revenue across the ITV brand. Operating margin in 2004 grew by 45% year on year, with net cash inflow from operating activities hitting £321 million.… Continue reading Advertising Revenues Drive ITV Profits Up
Commercial radio group, Chrysalis, has announced an improvement in trading within the radio advertising market during January and February 2005. According to the Group’s pre-close statement issued today, trading for the Group is reported to be in line with the Board’s expectations for the full year, confirming predictions made in January (see Chrysalis Optimistic For… Continue reading Chrysalis Performing In Line With Expectations
Interactive TV developer, Pushbutton, has been appointed to create a red button element for Cobra beer’s latest TV campaign, building on the company’s sponsorship of ITV movies.Pushbutton claims the promotion is a first in interactive sponsorship, with the interactive elements built around an image of the product. The design uses a cut out of a… Continue reading Pushbutton Extends Cobra Movie Coverage With iTV
The Radio Times has announced that it will make a £1 million investment in above the line promotions and direct marketing in order to back up its newly revamped editorial content and design.The move, made amid the ongoing price war between the nation’s TV listings titles, will promote the magazine’s recent changes across several media,… Continue reading Radio Times Backs Redesign With £1 Million Marketing Push
Government media watchdog, Ofcom, has awarded a new 12-year FM commercial radio licence for Belfast to U105, owned by multi-media group Ulster TV (UTV).Ofcom received eleven applications for the hotly contested radio licence, which will broadcast to an adult population of around 750,000 in Belfast and the surrounding area.Commenting on the deal, Roy Bailie chairman… Continue reading Ulster TV Wins Belfast FM Licence
Ofcom chief executive, Stephen Carter, has today warned delegates at the Incorporated Society of British Advertisers’ Annual Conference of the dangers presented by new technology, stating that peer-to-peer file sharing and DVR technology could undermine their efforts to convey brand messages.Explaining at first that TV is currently in a state of rude health, Carter went… Continue reading Ofcom Boss Warns Of New Media Dangers To Advertisers
The Economist simultaneously celebrated a landmark achievement last night and ushered in a new management regime.Publisher David Hanger welcomed a large gathering of agency and advertiser guests to a reception at London’s Earth Galleries to mark circulation reaching one million copies worldwide. Infact, he reported that the landmark achieved in the July-December ABC reports had… Continue reading The Economist Celebrates Soaring Circulation
Addressing the Incorporated Society of British Advertisers (ISBA) conference today BBC chairman, Michael Grade, pledged that the BBC would be a good neighbour to its commercial rivals in the wake of Culture Secretary Tessa Jowell’s green paper on the Corporation’s future last week.In a good humoured speech to delegates, Grade stated that, while he agreed… Continue reading Grade Promises Neighbourly Relations With Rivals
ITV1 has suffered one of its worst ratings drop in the past five years with audiences for the first two months of 2005 down by 10% year on year.Audience figures show 23% fewer 16-35 year olds watched ITV1 in January and February in 2005, compared to the same period in 2004.This drop is attributed by… Continue reading ITV Has A Tough Two Months As Ratings Slip
