While we need to integrate how we measure and plan activity across media, we must be careful not to apply overly broad solutions, writes Ozone’s chief revenue officer. (Partner content)
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The second annual Future 100 Club is now open for nominations.
Exclusive: ViewersLogic, the consumer data platform, has inked a deal to integrate its single-source data panel with Ebiquity’s media investment analysis platform.
CEO Adam Singolda spoke to Omar Oakes about the company’s launch of Generative AI tech, what an adtech CEO does at Cannes all week, and what wannabe company founders must realise before starting out.
Magners has partnered with Good-Loop to create an ad campaign whose revenue will directly fund efforts to support the UK’s struggling bee population.
Interview: Itamar Benedy, CEO of in-game advertising company Anzu, hopes to bridge the gap between the needs of marketers and publishers. But can it deliver ads that don’t disrupt gamers’ user experience?
This month marks the 20th anniversary of the first podcast recording. The Media Leader asks industry figures and colleagues about their recent podcast discoveries and all-time favourites.
Threads has a number of things going against it. Not least because social media has become a surprisingly slow-to-evolve medium with myriad regulatory issues, writes ISBA’s former director of media.
The premium web’s future depends on it being defined, measurable and available in industry measurement tools, warns the CEO of Ozone. (Partner content)
ITV has said it is no longer “actively exploring” an acquisition for All3Media, the production company behind Gogglebox and Fleabag.
