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Analysis: While Sky’s tool promises to match the most suitable ad creative to the most responsive audience, there has been advertiser focus on gaining a “stronger understanding” of the impact of media spend across the entire funnel.

Isba’s cross-media measurement plan is too big to not work. But advertisers are restless and frustrated. 

TikTok head of measurement for Europe & Israel Steve Lockwood argued for a more holistic view of measurement he dubbed ‘outcome-based measurement’ to replace attribution.

We must focus on people, partnering wisely, and let our communication goals guide our channel choice.

Media at its core is meant to reach as many people in your buying category. When using TV, plan towards relevant reach and opportunities to see, rather than theoretical figures.

A relative lack of sensitivity to significant price increases over the past year is evidence of marketing’s effectiveness for businesses, argued Ian Whittaker at last month’s Future of Media conference.

Nine in 10 newsbrand editors believe that Google and Meta pose an existential threat to journalism.

At an upfronts event in London today, Clear Channel executives made the case for out-of-home to be the right and responsible choice, as well as a platform for good.

Jack Benjamin is joined by Omar Oakes and Nicola Kemp to discuss hybrid working pressures and why TV advertising has suffered this summer.

Clear Channel Outdoor has announced it has closed the sale of its French business and has initiated the process to sell its Europe North businesses.