Specialist magazine publisher Future Network saw a strong performance last week, gaining 11.81% to close at 71p on Friday, giving them domination of last weeks market.Future recently added Beach Magazines Publishing to their portfolio, incorporating Junior, Junior Pregnancy and Wedding Day magazine.The recent acquisitions show a continuing trend in Future’s new more aggressive expansion in… Continue reading Sharewatch: Future Sees Increase Following Acquisitions
A new report by PricewaterhouseCoopers commissioned by media super-regulator Ofcom has predicted that TV advertising revenue in the UK will be driven by multi-channel broadcasters, as traditional commercial channels become increasingly constrained by digital competitors success.The report also found that audience fragmentation is not as significant as first thought, with the impact on total TV… Continue reading Multi-Channel TV To Claim Larger Share Of Ad Revenue
The BBC’s audience and consumer research division has hired market research company GfK to extend its audience reaction measurement system, hoping to enhance existing data on its television and radio programmes.The new 3 year contract runs from April 2005, providing the BBC with a much faster system of measuring audience response to television programmes on… Continue reading BBC Hires GfK To Enhance Audience Measurement
The Times saw its circulation rise during November, adding 3.2% on the previous month to give a total of just over 682,000 in its first full month as a tabloid-only newspaper, according to the latest figures from the Audit Bureau of Circulations.The newspaper ditched its broadsheet edition at the end of October, and while several… Continue reading ABC National Newspaper Round-Up – November 2004
Three of the nation’s largest commercial television broadcasters, ITV, Channel 4 and BSkyB, have announced plans to create a marketing organisation to boost the profile of small screen advertising, following in the footsteps of the Radio Advertising Bureau and ploughing funding worth £1 million into the new venture.The as yet unnamed organisation will be responsible… Continue reading Commercial TV Giants Form Ad Marketing Bureau
The reality showdown between ITV and the BBC on Saturday night ended in the Corporation’s Strictly Come Dancing final romping home with victory, attracting nearly one million more viewers than the final show of ITV1’s X Factor.Direct comparisons between the two shows are difficult as they were both split into two halves, and screened at… Continue reading ITV Loses Saturday Night Reality Showdown With BBC
Newspaper publisher Trinity Mirror suffered a dip in share prices yesterday, losing 1.37% to close at 613.5p despite a positive trading statement issued yesterday telling investors that the company had achieved a strong performance throughout 2004,According to the company group circulation revenues for the five months to November 2004 on a like for like basis,… Continue reading Sharewatch: Trinity Down Ahead Despite Optimistic Update
The Institute of Practitioners in Advertising council has nominated David Pattison, worldwide chief executive of PHD Network to succeed Stephen Woodford of WCRS as president of the IPA.Pattison is the first media agency chief to be nominated for the position, expected to undertake the two year tenure from April 2005 if elected. The announcement comes… Continue reading Pattison Nominated As New IPA President
The recent restructuring of the BBC’s magazine operations has already seen women’s glossy Eve put up for sale, but the next titles to face the auctioneers gavel are likely to come from the Origin Publishing stable, a BBC spokesman has confirmed.Director general Mark Thompson’s plans for BBC magazines, set out last week, stated that those… Continue reading Origin Titles Next On List For BBC Magazine Sale
TV ratings body BARB has announced the first results of its much anticipated lifestyle survey, with data for July, August and September 2004 now available.Results from the survey included findings that 19% of 25-34 year olds spend over £100 on CD’s and tapes and that around 25% of adults shop online, with 25-44 year olds… Continue reading First Results From BARB’s Lifestyle Survey Published
