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Channel 4 has secured Toyota as the six-figure broadcast sponsor of the new series of comedy drama, Teachers, which returns to the channel for its fourth run next week.The deal, which will promote Toyota’s new Rav4 model, marks the first sponsorship by the car manufacturer since it cut short its partnership with ITV’s coverage of… Continue reading Channel 4 Bags Toyota For Teachers Sponsorship

Marketers are constantly looking for new advertising vehicles to reach fickle consumers and a new report from the Yankee group thinks it has the answer in the form of video games. The Marketers Look To Video Games To Drive Their Messages Home report says, although product placement in television programmes and films is common place,… Continue reading Video Game Ads To Generate $260 Million By 2008

Gay and lesbian publisher Millivres Prowler Group has rescued the Pink Paper, Britain’s only free paper for the gay community, from being pulped following its closure by former owners PP&B.Millivres currently publishes Diva and the Gay Times, but will now add the Pink Paper to its portfolio of titles, printing a new edition for distribution… Continue reading Millivres Prowler Rescues Pink Paper From The Pulp

New research has revealed that household names are failing to protect their brands online because they are not putting in place appropriate copyright protection. According to brand asset management company, Brandworkz, top 100 global groups with a brand value of over $1 billion, such as Coca Cola, Microsoft and Smirnoff, are being careless when it… Continue reading Top 100 Global Groups Not Protecting Their Brands Online

BSkyB has completed its first ever ABC Electronic audit, delivering accountable traffic figures for its portfolio of websites for the three months to August.The ABCe certificates, issued for June, July and August, provide numbers of unique users and individual page impressions. The figures reveal that Sky.com consistently reaches 5.5 million to 6 million unique users,… Continue reading Sky Completes First ABCe Website Audit

Hachette Filipacchi has restructured its senior advertising team working across flagship women’s titles, B, Elle and Red.The move will see the existing team split into two distinct groups with older women’s title Red operating as a single sell and B combining with fashion focused Elle.Jacqui Greaves has been promoted to the position of group advertising… Continue reading Hachette Restructures Women’s Group Advertising Team

News Group Newspapers is continuing to shake-up its senior sales team with the appointment of Ian Clark to the role of commercial director.The new role will see Clark, previously director of advertising, head-up a team responsible for growing all revenue streams across News Group’s commercial operations including advertising, news group digital and the enterprise division.Clark… Continue reading News Group Appoints New Commercial Director

Media buyers will soon be able to bid for advertising space using a new online business exchange listing a range of press, internet, broadcast and outdoor opportunities.From spring 2005, Myadbase.com will allow media buyers to view and purchase advertising space via an online auction or fixed pricing method similar to that currently used by online… Continue reading Online Auction Site Launches For Media Buyers

ITV has announced the launch of its 24 hour interactive service on Sky Digital, extending its current crop of one-off interactive TV show tie-ins to become a fully fledged, always-on interactive service.Dubbed ITVi 24/7, the service will carry a range of services on both ITV1 and ITV2. Amongst the content available to viewers from launch… Continue reading ITV Boosts Interactive To Run Services Non-Stop

Virgin Radio will burst onto television and cinema screens across the country later this year with the launch of a high-profile advertising campaign to bolster the station’s share of the highly competitive breakfast market.Promoting the station’s popular Pete and Geoff Breakfast Show, the campaign centres around an animated version of the two presenters in a… Continue reading Virgin Launches Campaign To Boost Breakfast Share