More Uk articles

ITV put in an impressive performance last month with revenues soaring by 9.2% year on year to just under £159 million following the launch of its high-profile autumn schedule.The latest agency estimates compiled by MediaTel Group highlight public acceptance of ITV’s revamped programme line-up, a success that will serve to repair the damage done to… Continue reading TV Market Round-Up – September 2004

BBC Good Food magazine has secured Starbucks Coffee Company as the sponsor of its 2005 World of Flavours calendar, which will come bagged to a bumper December issue of the magazine.Produced by BBC Good Food in association with Starbucks, the branded calendar will feature a different recipe for each month of the year, along with… Continue reading BBC Food Magazines Cook Up Sponsorship Deals

Emap’s FHM has announced an exclusive sponsorship deal with Microsoft’s Xbox games console which will see the brand featured heavily on the magazine’s website for the next six months.The £250,000 deal comprises a three-tiered campaign beginning on fhm.com tomorrow with a countdown to the launch of Halo 2, Xbox’s biggest ever games release.The campaign’s second… Continue reading FHM Partners Xbox For Six Month Sponsorship Campaign

Future Publishing has appointed ABC to carry out circulation audits for all of its 50 magazine titles, spanning the technology, games and entertainment sectors.ABC claims the move, which comes at a time when there has been an increase in the amount of auditing work being carried out, recognises that circulation auditing is an area of… Continue reading Future Publishing Hands Auditing Business To ABC

ITV is currently searching for a sponsor for its season of drama premiers after HSBC decided not to renew its long-running association with the network following a change of strategy.HSBC became the first brand to sponsor classic dramas on ITV back in 1996 and has repeatedly renewed its partnership with the channel. It is thought… Continue reading ITV Searches For New Drama Premier Sponsor

Metro International is running a pan-European advertising campaign for Hewlett-Packard that will see the free-sheet newspaper cover-wrapped simultaneously in seven different countries.The deal will see full outside and inside cover-wraps run on editions in the Netherlands, Sweden, Denmark, Finland, Poland, Hungary and Greece, in a move designed to promote Hewlett-Packard’s printing technology to 5 million… Continue reading Metro Cover-Wraps Editions In Seven Countries

Advertising giant, WPP, exceeded expectations in the third quarter of this year, as revenue rose by nearly 4% to £1.068 billion, marking the first time ever the company has broken through the billion-pound barrier in a three-month period. Today’s trading update for July to September 2004 shows, revenues in the United Kingdom grew by 12%,… Continue reading WPP Revenues Grow By 4% To Exceed Expectations And £1bn Barrier

A disappointing day’s trading yesterday saw all but a handful of media stocks lose value from their share price. United Business Media lost 3.56% to close at 453˝p following its announcement of disappointing advertising volumes for its American technology publishing business.Elsewhere, advertising heavyweight WPP lost 2.24% to close down at 523˝p. This morning sees the… Continue reading Sharewatch: Dismal Trading Sees Media Stocks Plummet

WPP Group’s relatively weak results for the third quarter of 2004 are signalling some doubts about the recovery of the US advertising marketplace. In a statement issued to shareholders this morning, WPP voiced concerns about the prospects for the United States economy in the aftermath of the presidential election, with its fiscal deficit, weak dollar… Continue reading ‘Jury’ Remains Out For US Ad Recovery

Clear Channel has secured a £10 million deal with the UK’s largest owner of shopping centres in a move that will significantly strengthen its point-of-sale advertising business.The company’s Adshel division signed the seven-year deal with Prudential Property Investment Managers, giving it control of 6-sheet posters in 19 major shopping malls across the country, including in… Continue reading Adshel Secures UK’s Largest Shopping Centre Contract