More Uk articles

class=”article”>New legislation requires the value of intangible assets, such as brands, acquired since March 31 2004 to be listed on companies’ balance sheets. Stuart Whitwell, joint managing director of Intangible Business, an independent brand valuation, strategy and development consultancy discusses the implications of the new laws for brand owners…Ben Sherman, Glenmorangie, Jacobs Cream Crackers, Pennine… Continue reading NewsLine Column: Brands On The Balance Sheet

Emap Advertising has announced an exclusive cross-media promotional deal with Sony Computer Entertainment to back the launch of its new game, The Getaway: Black Monday on PlayStation 2.Worth £200,000, the deal sees exclusive editorial and broadcast campaigns created in conjunction with Empire, FHM and Kiss FM to promote the game’s launch throughout December.Both FHM and… Continue reading Emap Signs Cross Media Ad Deal With Sony

Interactive television consortium Zip TV has signed a unique interactive advertising deal with car manufacturer Honda to provide viewers with direct access to motoring specialists through their Digital TV sets.The first ever prototype of the service, known as The Honda Dealer of the Future, is being revealed for the first time by the motoring giant,… Continue reading Zip Gives Viewers Access To Interactive Car Specialists

Satellite superpower BSkyB has unveiled its winter schedule for flagship entertainment channel, Sky One, focusing on high-profile drama and documentary programmes.The new line-up will see Kiefer Sutherland return to TV screens in a new series of hit conspiracy drama, 24, while a new series of the controversial cosmetic surgery drama Nip/Tuck promises to keep Sky’s… Continue reading Sky One Unveils Dramatic Winter Schedule

Specialist magazine company Future Publishing has announced the acquisition of What Laptop magazine from rival Crimson Publishing, boosting its portfolio of technology titles in a deal worth £650,000. The title caters for the portable computer market, providing readers with purchasing advice on the latest in pocket organiser and PC technology. Launched in September 1999, the… Continue reading Future Boosts Technology Portfolio With Laptop Magazine

The UK’s largest commercial broadcaster ITV put in a respectable performance yesterday, rising by 1.38% to close at 110p following a dismal few days for media stocks last week, when all but a handful experienced negative growth.The company recently announced the appointment of Clare Salmon as its new marketing director, following the surprise departure of… Continue reading Sharewatch: ITV Rises In Mixed Day For Media Stocks

Telecoms giant BT has announced the creation of a new entertainment division within its retail and consumer business, charged with driving the company’s entertainment and education operations, including the creation of the company’s fabled on-demand TV and movie services.Dubbed BT Entertainment, the division will be lead by chief executive Andrew Burke, currently director of value… Continue reading BT Appoints Management Team For Broadband TV Venture

Global children’s entertainment firm Jetix has launched a media planing guide to help advertising planners and buyers effectively target young audiences in the UK and across Europe.Dubbed Quest, the guide provides planners, buyers and advertisers with a mass of information and insight on young audiences, including lifestyle snapshots, details of school holidays and kids TV… Continue reading Jetix Launches Planning Tool For Children’s Media

ITV has announced the appointment of Clare Salmon as its new marketing director, following the surprise departure of high-profile department head Jim Hytner from the role earlier this year.Salmon will take responsibility for all on and off-air marketing activity across ITV’s portfolio of channels and services, and leading a 60 strong team. Her appointment sees… Continue reading ITV Lands Salmon To Head Marketing Division

The Local Radio Company has announced an offer to purchase the remaining shares of South West Sussex Radio Limited, trading as Spirit FM, giving the company complete control over the broadcaster in a deal which values the company at approximately £3.1 million.The deal will see LRC take control of Spirit, broadcasting on the South Coast… Continue reading Local Radio Company Acquires 25th Station