More Uk articles

Channel 4 has secured Toyota as the six-figure broadcast sponsor of the new series of comedy drama, Teachers, which returns to the channel for its fourth run next week.The deal, which will promote Toyota’s new Rav4 model, marks the first sponsorship by the car manufacturer since it cut short its partnership with ITV’s coverage of… Continue reading Channel 4 Bags Toyota For Teachers Sponsorship

Marketers are constantly looking for new advertising vehicles to reach fickle consumers and a new report from the Yankee group thinks it has the answer in the form of video games. The Marketers Look To Video Games To Drive Their Messages Home report says, although product placement in television programmes and films is common place,… Continue reading Video Game Ads To Generate $260 Million By 2008

Emap Automotive has announced the appointment of Steve Carroll as advertising director with responsibility for all of the company’s four wheeled motoring titles with immediate effect.Carroll, who currently heads Emap Automotive’s performance tuning advertising division, will now assume the extra responsibility for the publisher’s mainstream motoring titles, including Car, Parkers, Classics and Land Rover Owner.The… Continue reading Emap Automotive Hires New Ad Director To Drive Sales

Emap is attempting to attract global brands to its FHM magazine with the creation of a new international sales team to offer advertising packages across its multi-national editions in 27 countries.The publisher has announced the appointment of Rory Bett to head up the new division, taking the role of international commercial director. The role has… Continue reading Emap Creates International Sales Team For FHM

Marketing budgets continued to rise in the third quarter of this year with little evidence that high oil prices, rising interest rates and economic worries are hampering the recovery.The IPA’s latest quarterly Bellwether report, compiled by NTC research, reveals that the number of UK companies increasing their marketing spend outnumbered those cutting it for the… Continue reading UK Marketing Recovery Still On Track

Outspoken Wireless Group cheif executive, Kelvin MacKenzie, has welcomed the Government’s report on the BBC’s radio operations, in particular applauding the recommendation for a regulatory body overseeing the acquisition of sports rights.The radio boss, who is currently attempting to take the Football Association to task for selling national broadcast rights to games exclusively to the… Continue reading MacKenzie Applauds Call For Sports Rights Regulation

Former BBC director general Greg Dyke has hit out at the UK’s largest commercial broadcaster, ITV, accusing senior management of being preoccupied with generating profit at the expense of creating quality programming.Drawing comparisons with South Korea’s broadcasting system, the former BBC boss likened the Korean MBC to an ITV of the late eighties. Dyke claims… Continue reading Dyke Blasts ITV Over Poor Programmes And Rising Profit

Global information and news group, Reuters has saw revenues fall by 4.4% to £528 million during the third quarter of this year, however the results were ahead of the 5% expected decline. For the full-year, recurring revenue is forecast to be down ‘by close’ to 5.5%, implying a quarter four decline of around 3%. Chief… Continue reading Reuters Revenues Down 4.4% And Expects A Further Drop In Q4

Capital Radio saw a rise in share price yesterday, climbing by 0.90% to close at 393˝p. The company has seen a strong performance recently, although details of the proposed merger with rivals GWR have caused a see-sawing of both broadcaster’s share prices.Yesterday saw the release of new data from audience measurement firm GfK placing Johnny… Continue reading Sharewatch: Capital Rises As GfK Puts Vaughan On Top

Marketing budgets continued to rise in the third quarter of this year with little evidence that high oil prices, rising interest rates and economic worries are hampering the recovery. The IPA’s latest quarterly Bellwether report, compiled by NTC research, reveals that the number of UK companies increasing their marketing spend outnumbered those cutting it for… Continue reading Q3 Bellwether: UK Marketing Recovery Still On Track