The Times is giving oversees readers the chance to access certain areas of its website free of charge in an attempt to provide advertisers with access to UK consumers abroad.Much of the Times Online website, such as the driving, travel and business sections, has already been open to oversees readers, but they will now also… Continue reading Times Online Opens Up To Overseas Readers
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Search engine giant, Google has struck a deal with internet service provider, Tiscali, to offer its web targeted advertising product on Tiscalis European websites. The agreement will see Google’s search results available on Tiscali portals in The Netherlands, Denmark, the Czech Republic and will expand to the other main countries where the ISP operates by… Continue reading Tiscali Strikes A Deal With Google AdWords
Capital Radio saw its share price rise yesterday, adding 0.44% to close at 404p. The company’s announcement that it will merge the programming content of its two Choice FM stations has been welcomed by investors, as the broadcaster seeks to present a stronger offering to advertisers.The move will create a single programming schedule to be… Continue reading Sharewatch: Capital Rises As Choice Formats Merged
Nearly half of UK business leaders expect to increase their email marketing budget within the next year, according to research carried out by digital marketing group, Interactive Prospect Targeting (IPT). According to research carried out by IPT, 36% of the 180 UK business leaders surveyed said, they are expecting to increase spending on email marketing… Continue reading Advertisers Set To Increase Email Marketing Budgets
Viacom Outdoor has appointed Tim Bleakley as its new joint managing director, replacing Clive Punter, who has been promoted to the role of chief operating officer of sales and marketing working across Europe.Bleakley joins from Emap Advertising where he has spent the last three years as broadcast sales director with responsibility for radio stations such… Continue reading Viacom Appoints Bleakley As Joint Managing Director
The Government has appointed a new industry body to drive the uptake of broadband and digital television after research revealed the existence of a hardcore of refuseniks that refuse to embrace new technologies. The Alliance for Digital Inclusion will work to find new ways to include those currently not using the internet and other new… Continue reading Digital Refuseniks Targeted By New Uptake Push
Channel 4 has reacted to recent criticism of its public service broadcasting content with a massive investment in its flagship peak-time politics and current affairs show, Dispatches.The seven-figure financial boost will more than double the number of Dispatches programmes in Channel 4’s 2005 schedule, increasing its run from 12 programmes a year to 28. Twenty… Continue reading Channel 4 Boosts PSB Output With Dispatches Investment
Sky has become the latest broadcaster to sign a deal with Zip TV in a move that brings together two of the biggest players in interactive advertising.The deal will allow viewers of Sky’s range of digital television channels to access interactive advertising campaigns using technology and bandwidth from Zip TV consortium, which includes Honda, COI,… Continue reading Sky Media Zips Up Interactive Advertising Deal
Over half of UK households can now access the internet from home, says the latest report from the Office of National Statistics (ONS).From April to June 2004, over 52% (12.8 million) of households in the UK could access the internet at home, compared to just over 9% (2.2 million) in the same quarter of 1998.According… Continue reading Research Shows 52% of UK Households Now Online
IPC Country & Leisure has announced a major revamp for its Web User magazine, comprising a new look, increased pagination and more content debuting in its 14 October issue.As part of the change the magazine will include a printed copy of its digital brand, Downloaded. The addition will appear in a new centre section, giving… Continue reading IPC Reloads Web User With More Content
