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MTV has announced that leisure brand O’Neill will renew its pan-European sponsorship of extreme sports programme, Mono, for a third series.Mono, which runs from now until February 2005, will showcase some of the world’s most extreme sports and daredevil stunts. It features a mix of snowboarding, skateboarding, freestyle motorcross and BMX-ing set to a range… Continue reading MTV Secures O’Neill To Renew Extreme Sports Sponsorship

Future Publishing has announced the creation of a one-off promotional DVD to celebrate the milestone 10th birthday of Total Guitar magazine.The DVD, packed with exclusive guitar lessons and interactive training tools, is a first for UK music making magazines, offering readers tuition and guidance on guitar techniques as well as providing stand-out individuality from other… Continue reading Future Marks Total Guitar Anniversary With DVD Special

Associated Newspapers is believed to be considering plans to launch a free lunchtime version of the Evening Standard in a bid to strengthen its position in London ahead of the arrival of Richard Desmond’s new title.Reports suggest that the so-called Standard Lite will launch in November with fewer pages than the paid-for edition in an… Continue reading Standard Considers Launching Afternoon Free-Sheet

ITV is currently searching for a sponsor for its season of drama premiers after HSBC decided not to renew its long-running association with the network following a change of strategy.HSBC became the first brand to sponsor classic dramas on ITV back in 1996 and has repeatedly renewed its partnership with the channel. It is thought… Continue reading ITV Searches For New Drama Premier Sponsor

The text messaging craze showed no signs of slowing in September with a total of 2.13 billion person to person texts being sent during the month, according to the latest research from the Mobile Data Association.The figures reveal an impressive 23% year on year increase in the number of text messages sent across the UK’s… Continue reading Text Messaging Goes From Strength To Strength

Outdoor advertising group, JCDecaux, has added to the record-breaking results it achieved in the first half of this year, as third-quarter revenues topped expectations, climbing by 7.9% to €375.3 million.Over the nine month period from January to September, revenues climbed by 5.6% to €1,167.6 million, spurred by a strong performance across all of the group’s… Continue reading Another Record Quarter For JCDecaux As Revenues Climb

Advertising group, Omnicom, beat Wall Street expectations, as third quarter worldwide revenue climbed by 14% a year ago to $2,319 million. Revenue in the US alone reached $1,261.3 million, climbing 14% year-on-year, while international revenue increased 15% to $1,057.7 million. Net income from July to September grew by 17% to $145.3 million from $124.6 million… Continue reading Omnicom Q3 Profits Up 14%

Outdoor advertising group, JCDecaux, has added to the record-breaking results it achieved in the first half of this year, as third-quarter revenues topped expectations, climbing by 7.9% to â‚Ź375.3 million. Over the nine month period from January to September, revenues climbed by 5.6% to â‚Ź1,167.6 million, spurred by a strong performance across all of the… Continue reading Another Record Quarter For JCDecaux As Revenues Climb By 8%

The UK’s largest commercial broadcaster, ITV, saw a strong performance yesterday, bouncing back from a slump last week to add 3.21% to its share price, closing at 104˝p, as its recently launched autumn schedule began to bear fruit.The latest agency estimates from MediaTel Group have revealed a year on year rise in revenues of 9.2%… Continue reading Sharewatch: ITV Bounces Back As Profits Rise

The European Union has unveiled plans of its new â‚Ź7.5 million project that will allow TV-buffs to manipulate films to make a more personalised version. The New Media For A New Millennium (NM2) project, aims to allow viewers to participate in story lines that they create, as well as being able to have an input… Continue reading Personalised TV Backed By EU Project