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Proposed food marketing restrictions could cost the advertising industry upwards of £375 million, around three quarters of its total annual revenue, according to figures from industry regulator Ofcom and the Advertising Association.The figures suggest that products aimed primarily at children would bear the brunt of any restrictive legislation, as they account for the majority of… Continue reading Restrictions On Food Advertising Could Cost £375 Million

The Sunday Times will publish its biggest ever Style supplement on 19 September, packing the 156-page seasonal fashion special with exclusive features on Madonna’s wardrobe and England’s most fashionable health gurus.The autumn special will focus on the ‘hottest and hippest’ trends for the season, forming what the newspaper claims is an ‘invaluable and luxurious handbook’… Continue reading Times Boosts Fashion Coverage With Bumper Supplement

Kelvin MacKenzie looks set to drag a second broadcast heavyweight kicking and screaming into the court room later this year, as the outspoken radio chief’s Wireless Group initiates legal proceedings against BBC Radio Five Live.The Wireless Group claims that the BBC has indulged in anti-competitive bidding and is monopolising Premiership football commentary rights by grossly… Continue reading Wireless Group Targets BBC With Legal Action

Digital switch-off, audience measurement and the impact of convergence on traditional spot advertising are just some of the big issues due for discussion at this year’s forthcoming European Television Symposium in Berlin.The two day event, entitled Managing Change, will see a range of international speakers examine the state of the industry by asking what lessons… Continue reading Television Symposium Tackles Convergence Head On

Sir Martin Sorrell’s WPP is to acquire Grey Global for £845 million in a deal that brings it neck and neck with US-owned Omnicom for the title of the world’s largest advertising agency.WPP saw off competition from French advertising group Havas and San Francisco-based private equity firm Hellman & Friedman with a knockout bid that… Continue reading WPP Wins Battle For Grey With £845 Million Bid

Metro International has extended its deal with British Airways to promote London as a tourist destination after the previous campaign prompted a 49% increase in flight bookings to the UK capital.The renewed deal will see British Airways increase its advertising investment with the Swedish-based fee-sheet publisher by 150% throughout 2004. Activity will also be extended… Continue reading Metro Extends Advertising Deal With British Airways

Media super-regulator Ofcom has rejected the complaints of almost 50 viewers who claimed that a controversial television commercial for Golden Wonder’s Nik Naks was offensive and unsuitable for children.The 30-second spot, which parodied a scene from Alien, saw a giant Nik Nak burst from a man’s stomach accompanied by a voiceover encouraging viewers to ‘Eat… Continue reading Ofcom Not Offended By Golden Wonder’s Nik Naks

Sir Martin Sorrell’s WPP is to acquire Grey Global for £845 million in a deal that brings it neck and neck with US-owned Omnicom for the title of the world’s largest advertising agency. WPP saw off competition from French advertising group Havas and San Francisco-based private equity firm Hellman & Friedman with a knockout bid… Continue reading WPP Wins Battle For Grey With £845 Million Bid

Global advertising group, Aegis, performed admirably last week with shares rising by an impressive 9.77%. The group recently revealed increased revenues for the first six months of 2004, spurred on by a recovery in Europe and strong business wins.Aegis Group’s revenues now stand at just under £339 million, a rise of 15% on last year,… Continue reading Sharewatch: Positive Results See Aegis Rising

NTL has confirmed it is in the process of reviewing its strategic plans, which could result in the sale of the group’s television and radio broadcasting business. According to the Financial Times, the sale of the UK cable operators ‘tower’ business is expected to generate at least £1.2 billion. A spokesperson confirmed that NTL is… Continue reading NTL Reviewing Plans Which Could Result In Sale Of ‘Towers’ Business