The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. Top/Bottom 10 Weekly Reach (000s) % Change Station Survey Period Ending Sep 2003 Ending Sep 2004 % Change Star 107 (Cambridge/Ely) Y 14 39 178.6 Classic Gold 1431/ 1485… Continue reading RAJAR Results Q3 2004: Local Commercial Stations
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Advertising on the internet is seeing significant growth but it is set to remain a modest part of newspaper revenues for many years to come, says a new report from the World Association of Newspapers.The Profiting from Digital report from the Shaping the Future of Newspaper (SFN) project says, publishers need to look for other… Continue reading Newspapers Must Be ‘Cleverer’ To Profit From Digital Content
Global information and news group, Reuters, has confirmed it is in exclusive talks with telecoms giant, BT about the sale of its financial extranet, Radianz, which was set up as part of a joint venture with communications group, Equant. As part of the deal, Reuters has agreed to purchase Equant’s 49% stake in Radianz for… Continue reading BT To Buy Reuters Financial Extranet
The chief executive of French advertising giant, Publicis, has said that buying Parisian based Havas ‘is not really something we need desperately’. Ever since Havas lost out on the bid for Grey Global of the US to WPP, speculation about a take-over bid has been surrounding the group and the natural buyer would be Publicis,… Continue reading Publicis Boss Says He Is Not Desperate To Buy Havas
Satellite superpower BSkyB saw its share price climb yesterday, rising by 2.33% to close at 506p ahead of the launch of FreeSat, the broadcaster’s new free to air digital satellite service, tomorrow.However, investment bank UBS Warburg yesterday claimed that the new service will confuse viewers, detracting from Sky’s core objective of attracting subscribers. UBS also… Continue reading Sharewatch: BSkyB Price Up Ahead Of FreeSat Launch
Channel 4 has secured Toyota as the six-figure broadcast sponsor of the new series of comedy drama, Teachers, which returns to the channel for its fourth run next week.The deal, which will promote Toyota’s new Rav4 model, marks the first sponsorship by the car manufacturer since it cut short its partnership with ITV’s coverage of… Continue reading Channel 4 Bags Toyota For Teachers Sponsorship
Gay and lesbian publisher Millivres Prowler Group has rescued the Pink Paper, Britain’s only free paper for the gay community, from being pulped following its closure by former owners PP&B.Millivres currently publishes Diva and the Gay Times, but will now add the Pink Paper to its portfolio of titles, printing a new edition for distribution… Continue reading Millivres Prowler Rescues Pink Paper From The Pulp
BSkyB has completed its first ever ABC Electronic audit, delivering accountable traffic figures for its portfolio of websites for the three months to August.The ABCe certificates, issued for June, July and August, provide numbers of unique users and individual page impressions. The figures reveal that Sky.com consistently reaches 5.5 million to 6 million unique users,… Continue reading Sky Completes First ABCe Website Audit
Hachette Filipacchi has restructured its senior advertising team working across flagship women’s titles, B, Elle and Red.The move will see the existing team split into two distinct groups with older women’s title Red operating as a single sell and B combining with fashion focused Elle.Jacqui Greaves has been promoted to the position of group advertising… Continue reading Hachette Restructures Women’s Group Advertising Team
News Group Newspapers is continuing to shake-up its senior sales team with the appointment of Ian Clark to the role of commercial director.The new role will see Clark, previously director of advertising, head-up a team responsible for growing all revenue streams across News Group’s commercial operations including advertising, news group digital and the enterprise division.Clark… Continue reading News Group Appoints New Commercial Director
