Fledgling men’s magazine, Blink, has been forced to close ahead of a redesign and improved distribution channels following a disappointing performance in its first four months of production.The magazine, launched in May, was pitched as a niche movies, style and music bible for an altogether more discerning reader (see Men’s Mag Newcomer Eyes Style Conscious… Continue reading Blink Forced To Redesign After Less Than Six Months
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As voice-over-internet-protocol (VoIP) is expected to reach over nearly 20 million households worldwide by 2010, Ofcom has today shown its support to the development of the new services by publishing a recommended approach document. From today, Ofcom, has set out a telephone numbering structure for the new voice services, published a consumer guide to the… Continue reading Ofcom Encourages The Development Of VoIP
Emap Advertising has announced the appointment of Beverley Entwistle as the company’s new head of inventory, charged with ensuring advertising campaigns across Emap’s portfolio of radio stations are delivered in the most efficient way for advertisers.Entwistle joins Emap with a wealth of experience in the inventory management area, having previously worked for Granada and, latterly,… Continue reading Emap Advertising To Improve Efficiency With Inventory Boss
The debut appearance of chat show king Michael Parkinson on ITV gave a boost to the broadcaster’s schedule on Saturday, attracting over 6 million viewers and an average audience share of 28.1%.Parkinson, poached from the BBC earlier this year, featured interviews with Tom Cruise and Billy Connolly as well as Olympic heroine Kelly Holmes. The… Continue reading Parkinson Gives Boost To ITV’s Saturday Schedule
The Sunday Times is to capitalise on one of the sporting world’s most prestigious events this month, with a 32-page guide to the Ryder Cup published with the paper on 12 September and featuring exclusive analysis from Nick Faldo, the contest’s most successful player of all time.The supplement will offer readers the opportunity to take… Continue reading Times Tees Off Ryder Coverage With Faldo Supplement
According to a new report from Juniper Research, the UK is set to remain the country with the highest level of digital terrestrial television (DTT) penetration, topping 90% by 2009, followed closely by other EU countries such as; Finland at 85%, Italy with 83% and Spain with 77% penetration.DTT penetration is expected to reach nearly… Continue reading UK To Top European DTT Charts By 2009
ITV has announced the resignation of one of its most senior non-executive directors, as Etienne de Villiers steps down from his position after less than a year, sparking rumours of further management reshuffles at the UK’s largest commercial broadcaster.De Villiers’ decision takes effect immediately, although ITV claims his resignation was planned and is ‘consistent with… Continue reading Senior ITV Director Etienne de Villiers Steps Down
Broadband and digital TV provider, HomeChoice, has announced an extension to the range of its services, covering an additional 100,000 homes across London and the south-east, marking the company’s first venture outside the M25.The expansion will build upon the 1.25 million households already able to receive HomeChoice’s services, bringing an additional six telephone exchanges into… Continue reading HomeChoice Boosts Coverage To Customers Outside London
New research from IPC Innovator has revealed that sampling of beauty products in consumer magazines can increase product awareness, the chance of readers trying a product and the likelihood of further sales.The research, conducted in collaboration with advertising consultancy Sampling Innovations, consisted of telephone interviews with 1,000 Marie Claire readers and established key differences between… Continue reading IPC Reveals Power Of Sampling In Magazines
Market research group, Taylor Nelson Sofres (TNS), has today announced that pre-tax profits for the first half of 2004 has grown by a staggering 53% to £31.8 million, putting it well on track to meet this year’s targets. From January to June 2004, revenue growth improved by 5% as a result of encouraging improvements in… Continue reading TNS Well On Track To Meet This Year’s Targets
