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Admedia has clinched a multimillion pound poster contract for Yates’s Wine Lodges and Ha Ha Bar & Canteens in a move that significantly extends its national portfolio of bar sites.The three-year deal will see Admedia install around 2,000 washroom posters in Yates’s network of 155 bars and cafes across the UK, targeting a core clientele… Continue reading Admedia Cleans Up With Yates’s Poster Deal

ITV put in an impressive performance last month with revenues soaring by 9.2% year on year to just under £159 million following the launch of its high-profile autumn schedule.The latest agency estimates compiled by MediaTel Group highlight public acceptance of ITV’s revamped programme line-up, a success that will serve to repair the damage done to… Continue reading TV Market Round-Up – September 2004

BBC Good Food magazine has secured Starbucks Coffee Company as the sponsor of its 2005 World of Flavours calendar, which will come bagged to a bumper December issue of the magazine.Produced by BBC Good Food in association with Starbucks, the branded calendar will feature a different recipe for each month of the year, along with… Continue reading BBC Food Magazines Cook Up Sponsorship Deals

Emap’s FHM has announced an exclusive sponsorship deal with Microsoft’s Xbox games console which will see the brand featured heavily on the magazine’s website for the next six months.The £250,000 deal comprises a three-tiered campaign beginning on fhm.com tomorrow with a countdown to the launch of Halo 2, Xbox’s biggest ever games release.The campaign’s second… Continue reading FHM Partners Xbox For Six Month Sponsorship Campaign

Future Publishing has appointed ABC to carry out circulation audits for all of its 50 magazine titles, spanning the technology, games and entertainment sectors.ABC claims the move, which comes at a time when there has been an increase in the amount of auditing work being carried out, recognises that circulation auditing is an area of… Continue reading Future Publishing Hands Auditing Business To ABC

ITV is currently searching for a sponsor for its season of drama premiers after HSBC decided not to renew its long-running association with the network following a change of strategy.HSBC became the first brand to sponsor classic dramas on ITV back in 1996 and has repeatedly renewed its partnership with the channel. It is thought… Continue reading ITV Searches For New Drama Premier Sponsor

The text messaging craze showed no signs of slowing in September with a total of 2.13 billion person to person texts being sent during the month, according to the latest research from the Mobile Data Association.The figures reveal an impressive 23% year on year increase in the number of text messages sent across the UK’s… Continue reading Text Messaging Goes From Strength To Strength

Outdoor advertising group, JCDecaux, has added to the record-breaking results it achieved in the first half of this year, as third-quarter revenues topped expectations, climbing by 7.9% to €375.3 million.Over the nine month period from January to September, revenues climbed by 5.6% to €1,167.6 million, spurred by a strong performance across all of the group’s… Continue reading Another Record Quarter For JCDecaux As Revenues Climb

Advertising group, Omnicom, beat Wall Street expectations, as third quarter worldwide revenue climbed by 14% a year ago to $2,319 million. Revenue in the US alone reached $1,261.3 million, climbing 14% year-on-year, while international revenue increased 15% to $1,057.7 million. Net income from July to September grew by 17% to $145.3 million from $124.6 million… Continue reading Omnicom Q3 Profits Up 14%

Outdoor advertising group, JCDecaux, has added to the record-breaking results it achieved in the first half of this year, as third-quarter revenues topped expectations, climbing by 7.9% to â‚Ź375.3 million. Over the nine month period from January to September, revenues climbed by 5.6% to â‚Ź1,167.6 million, spurred by a strong performance across all of the… Continue reading Another Record Quarter For JCDecaux As Revenues Climb By 8%