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Text messaging is twice as likely to irritate recipients than cold calling, according to new research from telecommunications group Cable & Wireless (C&W). The research, which focused on the retail, travel and financial sectors revealed that new marketing techniques such as text messaging are damaging trust in brands, as consumers become increasingly inundated in unsolicited… Continue reading Text Message Marketing Twice As Likely To Irritate Recipients

Viacom Outdoor has launched a major bus advertising campaign to promote Transport For London and the Mayor’s commitment to bringing the Olympic Games to the capital in 2012.The ‘Back the bid’ campaign will see a fleet of 40 branded buses appear in London from the end of this month as part of a wide-ranging public… Continue reading Viacom Pushes London Olympic Bid With Bus Campaign

The total number of UK households with access to digital television increased to 55% in the second quarter of this year, up from just 53% in the previous quarter, according to official figures from communications regulator Ofcom. The latest Digital Television Update report will provide a much needed boost to the Government’s plans to switch-off… Continue reading Multi-Channel Television Statistics Q2 2004

Channel 4 has signed a £55 million digital transmission deal that will allow it to launch a raft on new channels as it moves to strengthen its position in the face on increasing competition from multi-channel broadcasters.It is understood that the ten year deal with Luxembourg-based SES Global will allow Channel 4 to hire space… Continue reading Channel 4 Readies Itself For Analogue Switch-Off

Capital Radio has announced the appointment of Alison Finch to the newly created role of head of customer connection with responsibility for developing insights into the needs of the group’s commercial customer base.The new role will see Finch, who has worked at Capital for the last eight years, report directly to commercial marketing director, Gavin… Continue reading Capital Appoints Marketing Chief To Connect With Customers

Profits at advertising group, Havas, have experienced an impressive turnaround over the last twelve months, rising to â‚Ź14 million during the first half of this year, compared to a net loss of â‚Ź58 million for the same period last year. Havas, which lost out on a bid for Grey Global this week to rivals WPP,… Continue reading Havas Back In the Black

Renewed speculation amongst City traders that radio groups GWR and Capital are preparing to merge has seen the share price of both companies jump by 1.69% and 5% respectively as rumours continue to circulate that a deal is imminent. Industry insiders have claimed that draft deals have been drawn up between GWR and Capital, but… Continue reading GWR And Capital Boosted By Renewed Merger Speculation

Kelvin MacKenzie’s Wireless Group saw a successful day’s trading yesterday with its share price rising by 2.94% to close 87˝p following the publication of its interim financial results.The company announced that operating profits during the first six months of the year have grown by 108% to over £1.1 million, with the “storming” success of its… Continue reading Sharewatch: Wireless Group Buoyed By Positive Results

Media super-regulator Ofcom has warned that it will not be rushed into setting a definite switch-off date for the analogue radio signal, despite wide-spread calls from some of the industry’s most influential commercial players. Ofcom chief executive, Stephen Carter, claimed that a switch-off date that was too early could make the transition to digital less… Continue reading Ofcom In No Rush To Set Analogue Switch-Off Date For Radio

Chrysalis Radio’s flagship London station Heart 106.2 has unveiled a new logo and brand identity as part of a wide-ranging effort to knock rival Capital 95.8 off the top spot in London.The new logo, created by BB/Saunders, aims to build closer brand awareness with listeners after focus group research revealed the old identity failed to… Continue reading Heart Rebrands As It Sets Sights On Capital