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Metro International is running a pan-European advertising campaign for Hewlett-Packard that will see the free-sheet newspaper cover-wrapped simultaneously in seven different countries.The deal will see full outside and inside cover-wraps run on editions in the Netherlands, Sweden, Denmark, Finland, Poland, Hungary and Greece, in a move designed to promote Hewlett-Packard’s printing technology to 5 million… Continue reading Metro Cover-Wraps Editions In Seven Countries

WPP Group’s relatively weak results for the third quarter of 2004 are signalling some doubts about the recovery of the US advertising marketplace. In a statement issued to shareholders this morning, WPP voiced concerns about the prospects for the United States economy in the aftermath of the presidential election, with its fiscal deficit, weak dollar… Continue reading ‘Jury’ Remains Out For US Ad Recovery

As the Western European t-commerce sector (TV shopping, direct response TV and transactional interactive TV) takes hold , the UK is emerging as the leading player. A new report from Screen Digest and Goldmedia forecasts that total spending in this market will reach 5.2 billion in 2004, with the UK accounting for almost half of… Continue reading UK Leads The Way For T-Commerce

Fixed telephone lines in the home could soon become a thing of the past, according to new research, as many consumers expect voice and data services to become mainly wireless in the next two years. The study by mobile phone maker, Nokia, shows more and more people are moving away from land lines to use… Continue reading Wireless Voice & Data Services Replacing Home Land Lines

Email is being accepted as a marketing tool, with over half of consumers wishing that it would replace telemarketing, however, a new study from Doubleclick revealed that two-thirds of emails received are still considered as spam. As well as 49% of people surveyed seeing email marketing as a replacement for telemarketing, 45% of respondents said… Continue reading Email Becomes More Popular As A Marketing Tool

Kelvin MacKenzie’s Wireless Group was seen in focus last week, rising by 4.26% to close at 73˝p on Friday, following the revelation of an impressive increase in listening for its national speech station talkSPORT during last week’s RAJAR results.talkSPORT’s boost in listening was due mainly to its coverage of the Euro 2004 championships, as the… Continue reading Sharewatch: Wireless Group Rises Following RAJAR Boost

The impact of personal video recorders is expected to hit the UK commercial broadcasters the hardest, with television advertising revenue predicted to drop in Britain by nearly 4.0% by 2010, according to a new report from Merrill Lynch.The PVR – Rise of The Machines report shows that PVR penetration in the UK is expected to… Continue reading PVRs To Hit UK Commercial Broadcasters Hardest

New digital television customers will be spoilt for choice this Christmas, as Telewest announces its latest promotional drive to bring low cost cable to high street retailer, Dixons.The new retail partnership will see Telewest’s Essential TV package of popular channels offered exclusively at a low monthly cost in 55 Dixons stores nation-wide. The package will… Continue reading Telewest Pressures Digital Rivals With Dixons Deal

Visitors to Radio Times online will benefit from several new features, as well as a new look, from tomorrow as the website seeks to create the most comprehensive online guide to television, radio and film in the UK.The online overhaul is the result of extensive research into the needs of current users and include an… Continue reading Radio Times Plans Web Relaunch With Added Content

Northern & Shell made a pre-tax loss of £3.2 million last year after its owner Richard Desmond paid himself a total of £46.2 million, according to accounts filed at Companies House.Reports suggest that Desmond paid himself a salary of £15.1 million last year, a significant increase compared to the £629,000 he was paid in 2002.… Continue reading Desmond’s Northern & Shell Moves In To Loss