More Uk articles

BBC Magazines will expand its pre-school portfolio later this month with the launch of a new title called Hi-5 targeting children aged between three and six.The magazine launches on 22 September with a coverprice of £1.99 and is based on the critically acclaimed Australian television programme, which has been showing on Channel Five’s Milkshake slot… Continue reading BBC Magazines Prepares Hi-5 For Pre-Schoolers

‘The newspaper is the new mass-market medium’, according to the chief operating officer of Independent News & Media. Speaking at the World Association of Newspapers (WAN) 39th annual congress, Gavin O’Reilly, who is also the first vice president of WAN, put forward the ten reasons why he thinks newspapers are still the best advertising medium.… Continue reading Ten Reasons Why The Newspaper Is The New Mass Market Medium

Richard Desmond’s Northern & Shell is to make its first foray into the women’s glossy magazine market with the launch of a new fashion focused title called B Happy.The company, which publishes the Daily Express Newspaper and OK! magazine, is planning to unveil the new title next spring in an attempt to compete with existing… Continue reading Desmond Gears Up For Launch Of New Women’s Glossy

The turbulent summer weather has led to European consumers choosing the internet over their traditional outdoor summer activities, according to online marketing group, TradeDoubler. The latest TradeDoubler Tracker report said, sales volumes grew month on month, with four-of-the-five leading sectors having increased volume in what is traditionally a quieter month for online transactions. The figures… Continue reading Dismal Summer Sends Sun-Seekers Online

More than three quarters of UK television viewers would support Government action to ban junk food advertising during children’s programming in an attempt to combat the growing problem of obesity amongst young people.The BBC’s Healthy Britain poll of more than 1,000 adults shows that an outright ban on junk food advertising was supported across all… Continue reading Viewers Support Outright Ban On Fast Food Commercials

O˛ customers could soon be watching On The Buses on the bus, or shopping channels in the supermarket, as the mobile giant prepares to launch a trial with NTL’s broadcast division to bring multi-channel digital television to mobile phones.The experimental broadcasts will begin in spring 2005 from nine transmitters covering 120 square kilometers around Oxford.… Continue reading NTL And O˛ To Bring Television To Mobile Phones

Broadband internet has established itself as a firm favourite in the UK, as 41% of web surfers now opt for a high-speed connection when going online.According to new research from global market research group, NOP World, the growing popularity of the internet in the UK, which now reaches 58% of the population (26.8 million), has… Continue reading UK Broadband Usage To Double In Six Months

Football First saw circulation shoot up by an impressive 37.2% during August to just over the 30,000 as the start of the Premiership season lifted sales at the Sunday sports title, according to the latest ABC national newspaper results.Elsewhere, the Sunday Mirror experienced a solid 5.7% month on month rise to earn a total circulation… Continue reading ABC National Newspaper Round-Up – August 2004

The Daily Telegraph has caught tennis fever a month too late, by securing forthcoming Brit flick Wimbledon for its Movie Monthly promotion and offering readers the chance to see the film for free before anyone else.The free screenings of the film, the latest release from Working Title Films, will be supported by an radio advertising… Continue reading Telegraph Revives Wimbledon With Film Promotion

IPC Media has constructed a wide-ranging advertising package across four of the company’s publishing groups to promote the DVD launch of Warner Home Video’s Nip/Tuck drama series on cosmetic surgeons.Magazines in the IPC tx, Connect, SouthBank and Ignite! divisions will carry a range of advertorial and editorial promotions to raise awareness of the launch, with… Continue reading IPC Secures Nip/Tuck For Advertorial Promotion