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Guardian Media Group’s Smooth FM is embarking on the second phase of its £1 million launch campaign with a regional television campaign targeting listeners in the North West.The three-week push will focus on the station’s trademark lava lamps, which will be shown lining the street as a car cruises along to the sound of Marvin… Continue reading Smooth FM Rolls Out Regional Television Campaign

As a result of strong half year results from Taylor Nelson Sofres (TNS), Merrill Lynch is revising upwards its 2004 and 2005 organic growth expectations for the market research group. Merrill Lynch has said as a result of good half year sales and expectations of market growth by TNS in the region of 3-4%, organic… Continue reading Revised TNS Forecasts From Merrill Lynch

Five has become the latest broadcaster to offer advertisers the option of launching interactive television campaigns in a move that paves the way for enhanced commercials for those viewing the channel via digital satellite.The move comes ahead of Five providing interactive programme support for its latest reality-TV programme The Farm and opens its airspace for… Continue reading Five To Offer Advertisers Interactive Elements

class=”article”>Widespread speculation over the possible merger between Channel 4 and Five finally fizzled out at the Edinburgh Television Festival when Channel 4 boss Andy Duncan confirmed that he is looking instead to forge links with the BBC. NewsLine editor, Gareth Jones, looks at the possible implications of his decision…There’s always one big issue that dominates… Continue reading NewsLine Column: Four Plus One Leaves Five

Emap’s Magic 1.05.4 FM is launching a £1.5 million television advertising campaign to strenghten its position in the increasignly competitive London market.The campaign, which is the first to be created by St Lukes since winning the magic contract in May, will run on terrestrial television, with additional coverage of Emap’s range music video channels including… Continue reading Magic Attempts To Cast Spell Over London Listeners

Dennis Publishing’s flagship men’s lifestyle magazine Maxim has announced a partnership with mobile phone network Vodafone to provide content to its operations in 30 countries world-wide.The deal will build on the success of the Maxim Mobile site that launched on Vodafone’s Live! portal last summer. In conjunction with Dutch technical partner Mobile Media International, Dennis… Continue reading Maxim Extends Mobile Site Worldwide With Vodafone Deal

SUBtv, the student union advertising network, is offering brands that use flyposting the chance to target their youth audience via an animated section on its portfolio of television screens across the country.The initiative follows increased pressure on flyposting companies by a number of local councils, particularly Camden, which recently brought an Anti-Social Behaviour Order against… Continue reading SUBtv Aims To Cash In on Flyposting Crack-Down

The total number of cinema admissions soared by almost 50% year on year during July to a record 18.4 million, in what was the most successful month for the industry so far this year, according to the latest figures from the Cinema Advertising Association.The figures are due mainly to the massive success of animated adventure… Continue reading Shrek Drives Cinema Revenues To Record Levels

Emap Advertising has announced the appointment of Beverley Entwistle as the company’s new head of inventory, charged with ensuring advertising campaigns across Emap’s portfolio of radio stations are delivered in the most efficient way for advertisers.Entwistle joins Emap with a wealth of experience in the inventory management area, having previously worked for Granada and, latterly,… Continue reading Emap Advertising To Improve Efficiency With Inventory Boss

The debut appearance of chat show king Michael Parkinson on ITV gave a boost to the broadcaster’s schedule on Saturday, attracting over 6 million viewers and an average audience share of 28.1%.Parkinson, poached from the BBC earlier this year, featured interviews with Tom Cruise and Billy Connolly as well as Olympic heroine Kelly Holmes. The… Continue reading Parkinson Gives Boost To ITV’s Saturday Schedule