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Danny Meadows-Klue has confirmed that he is to step down as chief executive of the Interactive Advertising Bureau in the new year to pursue other interests, although he will remain in his current post until a successor is found.Meadows-Klue explained that the IAB’s new chief executive should be in place by February, and while he… Continue reading Meadows-Klue To Step Down As IAB Chief Executive

Television ratings body BARB has begun investigating methods of measuring interactive TV usage, following increasingly vocal calls for action from the broadcasting and advertising community.The measurement body’s research director, Tony Wearn, told this week’s ASI 2004 European Television Symposium in Berlin that techniques are being investigated to determine which has the best potential for the… Continue reading BARB Investigating Interactive Measurement Systems

Zip Television is launching what it claims to be the first research tool to allow advertisers to accurately measure how many viewers press red during an interactive campaign.The new Zip i-Count tool will debut on the interactive campaign for UIP’s latest film release Bridget Jones 2: The Edge of Reason, which gives Channel 4 and… Continue reading Zip Launches Tool To Measure Interactive Advertising

The Times saw its circulation dip by 0.7% during October to a total of just over 650,000 ahead of the paper’s switch to tabloid-only publication, according to the latest figures from the Audit Bureau of Circulations.The newspaper claims that its compact edition has brought an increased audience of young readers to the traditionally older-focussed newspaper,… Continue reading ABC National Newspaper Round-Up – October 2004

BSkyB has this morning announced that revenue for its first financial quarter has increased by 11%, despite the group adding only 62,000 new subscribers during the three month period – once again failing to meet its target of 100,000 a quarter.Earlier this week, City analysts predicted that Sky would add only 50,000 new digital subscribers… Continue reading Sky Revenue Up 11% Despite Missing Subscriber Target

BSkyB has this morning announced that revenue for the first quarter has increased by 11%, despite the group adding only 62,000 new subscribers during the three month period – once again failing to meet its target of 100,000 a quarter. Earlier this week, City analysts predicted that Sky would add only 50,000 new digital subscribers… Continue reading Sky Revenue Up 11% Despite Once Again Missing Its Subscriber Target

More than three-quarters of advertising leaders now believe that digital video recorders (DVRs) will have a significant effect on the rise of alternative television advertisement methods, says a new report from the American Advertising Federation (AAF). The AAF study asked 121 advertising executives what effect they thought DVRs would play on the 30-second commercial spot.… Continue reading Advertising Execs Say DVRs To Have An Effect On TV Ads

During October, some of the world’s largest advertising agencies posted revenue results that beat all expectations, giving the advertising market another confidence boost, which led to a number of industry watchers returning to previous growth predictions. ZenithOptimedia revised upwards its global advertising spending forecast for 2005 from 4.2% to 6.2% and 2006 from 3.8% to… Continue reading INSIGHTanalysis: Media Healthcheck – October 2004

Traditional forms of entertainment such as television and board games are being overlooked in favour of newer, more interactive technology, such as the internet, says a new report from British Telecom. The telcoms giant found, rather than slouching in front of the TV, watching programmes, an increasing number of people are choosing the internet to… Continue reading Consumers Moving Away From TV, Says BT

The Advertising Standards Authority has banned a television ad for Tango, which shows a man rolling down a hill inside a carpet, following complaints from viewers that it could encourage dangerous behaviour.The advertising watchdog ordered the ‘Tango Pipes’ execution, the latest in a series created by Clemmow Hornby Inge, to be taken off air after… Continue reading Watchdog Cans Tango Ad Following Complaints