US based group Akimbo, has launched the first ever internet-to-television video-on-demand service and has struck a lucrative deal with Amazon, who will sell the Akimbo Player. The new set-top box allows access to thousands of programmes via broadband internet, which consumers can download to their Akimbo player and view on-demand on their television set. The… Continue reading Akimbo Launches Broadband VoD Service
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The European Union has unveiled plans of its new ₏7.5 million project that will allow TV-buffs to manipulate films to make a more personalised version. The New Media For A New Millennium (NM2) project, aims to allow viewers to participate in story lines that they create, as well as being able to have an input… Continue reading Personalised TV Backed By EU Project
The UK’s largest commercial broadcaster, ITV, saw a strong performance yesterday, bouncing back from a slump last week to add 3.21% to its share price, closing at 104˝p, as its recently launched autumn schedule began to bear fruit.The latest agency estimates from MediaTel Group have revealed a year on year rise in revenues of 9.2%… Continue reading Sharewatch: ITV Bounces Back As Profits Rise
Admedia has clinched a multimillion pound poster contract for Yates’s Wine Lodges and Ha Ha Bar & Canteens in a move that significantly extends its national portfolio of bar sites.The three-year deal will see Admedia install around 2,000 washroom posters in Yates’s network of 155 bars and cafes across the UK, targeting a core clientele… Continue reading Admedia Cleans Up With Yates’s Poster Deal
ITV put in an impressive performance last month with revenues soaring by 9.2% year on year to just under £159 million following the launch of its high-profile autumn schedule.The latest agency estimates compiled by MediaTel Group highlight public acceptance of ITV’s revamped programme line-up, a success that will serve to repair the damage done to… Continue reading TV Market Round-Up – September 2004
BBC Good Food magazine has secured Starbucks Coffee Company as the sponsor of its 2005 World of Flavours calendar, which will come bagged to a bumper December issue of the magazine.Produced by BBC Good Food in association with Starbucks, the branded calendar will feature a different recipe for each month of the year, along with… Continue reading BBC Food Magazines Cook Up Sponsorship Deals
Emap’s FHM has announced an exclusive sponsorship deal with Microsoft’s Xbox games console which will see the brand featured heavily on the magazine’s website for the next six months.The £250,000 deal comprises a three-tiered campaign beginning on fhm.com tomorrow with a countdown to the launch of Halo 2, Xbox’s biggest ever games release.The campaign’s second… Continue reading FHM Partners Xbox For Six Month Sponsorship Campaign
Future Publishing has appointed ABC to carry out circulation audits for all of its 50 magazine titles, spanning the technology, games and entertainment sectors.ABC claims the move, which comes at a time when there has been an increase in the amount of auditing work being carried out, recognises that circulation auditing is an area of… Continue reading Future Publishing Hands Auditing Business To ABC
ITV is currently searching for a sponsor for its season of drama premiers after HSBC decided not to renew its long-running association with the network following a change of strategy.HSBC became the first brand to sponsor classic dramas on ITV back in 1996 and has repeatedly renewed its partnership with the channel. It is thought… Continue reading ITV Searches For New Drama Premier Sponsor
The text messaging craze showed no signs of slowing in September with a total of 2.13 billion person to person texts being sent during the month, according to the latest research from the Mobile Data Association.The figures reveal an impressive 23% year on year increase in the number of text messages sent across the UK’s… Continue reading Text Messaging Goes From Strength To Strength
