ITV has secured Yellow Pages to sponsor The Block, a new home improvement reality-TV show that follows four couples who have been given £250,000 to renovate a block of flats whilst under round-the-clock surveillance.The show, which is being dubbed as a cross between Big Brother and Property Ladder, has been a massive hit in Australia.… Continue reading ITV Sales Signs Deal To Put Yellow Pages On The Block
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Giant banner contractor MegaPoster has announced the acquisition of two prime sites, one in Birmingham and the other in Liverpool, in a move that takes its total to more than 30 sites nation-wide.The new site in Birmingham is situated in the city centre and benefits from a dominant position overlooking Old Square and Priory Queensway.… Continue reading MegaPoster Boosts Portfolio With Two New Sites
Outdoor advertising giant JCDecaux announced this morning that revenues for the first half of this year grew by 4.5% to €792.3 million, spurred on by the European advertising recovery in quarter two.For the six month period ending 30 June 2004, the street furniture division performed strongly, growing by 5.5% year-on-year to over €430 million. The… Continue reading European Advertising Recovery Spurs JCDecaux Revenue
Havas, the French advertising group, has said it is interested in bidding for American rivals, Grey Global Group, starting with an offer of over $1 billion (£550 million). Chairman and chief executive officer of Havas, Alain de Pouzilhac, told French newspaper Le Figaro that he was interested in buying Grey and had secured financial backing.… Continue reading Havas Chairman Confirms Interest In Bidding For Grey
Outdoor advertising giant JCDecaux announced this morning that revenues for the first half of this year grew by 4.5% to â‚Ź792.3 million, spurred on by the European advertising recovery in quarter two. For the six month period ending 30 June 2004, the street furniture division performed strongly, growing by 5.5% year-on-year to over â‚Ź430 million.… Continue reading European Ad Recovery Spurs JCDecaux Revenue
Email marketing is becoming more acceptable as a promotional medium, says a new report from DoubleClick, as click-through rates continue to grow year-on-year. From quarter three 2003 to quarter one 2004, click-through rates of email marketing rose by 7.1%, with France growing faster than any region, up 4.8% in the quarter. Followed by a combined… Continue reading Email Becomes More Acceptable As A Marketing Tool
Times Online has announced a deal with Eidos, the UK’s largest video games publisher, to create its Fantasy Football championship offering readers the chance to win a slice of its £100,000 prize fund.The promotion will go head to head with the Telegraph‘s twelfth year of Fantasy Football, launched last week with support from BUPA and… Continue reading Times Takes On Telegraph With Fantasy Football
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The popularity of search engines amongst internet users is growing at unprecedented speed, bringing with it valuable advertising real estate. Martin Child, managing director, Overture Northern Europe, looks at the future of internet search marketing and the next generation of search targeted marketing…Today 85% of European internet users first discover websites through search engines and,… Continue reading NewsLine Column: What Next For Internet Search Marketing?
Venture capital groups are limbering up to bid for the BBC’s commercial operations if the sale is given the green light by the Corporation’s chief executive, Mark Thompson.According to reports over the weekend, Rupert Gavin, who quit this month as chief executive of BBC Worldwide and Roger Flynn former chief executive of BBC Ventures, are… Continue reading Buyers Prepare To Snap Up BBC Commercial Arms
Emap is planning to roll out a £600,000 cross-media advertising campaign to promote the relaunch of its flagship music magazine Q later this month.The six-month campaign, planned and bought by Starcom Motive, includes national print advertising in a range of broadsheet newspaper titles, as well as recently revamped men’s lifestyle magazine FHM and sister music… Continue reading Emap Launches Campaign To Promote Q Redesign