More Uk articles

Many countries have experienced impressive growth in the popularity of digital television, but none are expected to have 100% digital penetration until 2014, says a new report from Informa Media Group.The Global Digital TV Forecasts report shows, by the next ten years, Canada, Finland, Ireland, Norway and the US will have full digital penetration, with… Continue reading Full Digital TV Penetration Not Expected Until 2014

As part of its recently launched Values of Fame marketing campaign, ITV will for the first time publish the results of research into the effectiveness of television advertising on sales.Over the last eight years ITV has invested £3 million in a single source research project that has seen a nation-wide panel of 3,000 homes equipped… Continue reading ITV To Publish Research Into Television Advertising

Associated Newspapers is attempting to corner the the secretarial recruitment market with the launch of new women’s weekly magazine with Metro branding to be distributed free to readers from January.The new magazine will launch with an initial print run of 50,000 and will hit the streets on Monday mornings. The title is understood to be… Continue reading Metro Plans Recruitment Magazine For Women

BSkyB is expected to unveil a significant fall in subscriber figures later this week, as City analysts predict a 70% year-on-year drop in the number of new digital customers.Chief executive, James Murdoch, is expected to say that only 50,000 digital subscribers were added during the last quarter, despite a significant increase in spending on advertising… Continue reading BSkyB To Unveil A 70% Drop In Subscriber Figures

BSkyB is expected to unveil a significant fall in subscriber figures later this week, as City analysts predict a 70% year-on-year drop in the number of new digital customers. Chief executive, James Murdoch, is expected to say that only 50,000 digital subscribers were added during the last quarter, despite a significant increase in spending on… Continue reading BSkyB To Unveil A 70% Drop In Subscriber Figures

Advertising giants, WPP, announced this morning that it has purchased Connondale Associates, a US sales and marketing consultancy and software solutions firm. The acquisition, will sit under WPP’s insight, information and consultancy business, Kantar Group. Founded in 1992, Cannondale has unaudited revenues of $8.6 million for the year ending 31 December 2003 and net assets… Continue reading WPP Acquires US Marketing Consultancy Group

BSkyB was seen in the spotlight yesterday with shares rising by 2.26% to close at 520˝p as the satellite broadcaster launched a campaign to weed out attempts by pubs to dodge it’s new subscription charges, which have more than trebled in some establishments.Meanwhile, Kelvin MacKenzie’s Wireless group saw stock hold firm at 76˝p as a… Continue reading Sharewatch: BSkyB Lifted By Subscription Crackdown

Broadband Britain is fast becoming a reality with the take up of high-speed internet services continuing to grow at a rapid pace, according the latest figures released by BT Group yesterday.The telecoms giant said that the third quarter of this year had been its best on record with 600,000 new broadband connections being made. This… Continue reading BT Claims High-Speed Internet Access Is Growing Fast

Digital and direct marketing agency Zed Media has secured a deal that will see United International Pictures take-over the Wanadoo homepage to promote the release of Bridget Jones 2: The Edge of Reason.The campaign, which follows on from similar take-over activity on Yahoo and MSN earlier this year, will see an overlay presented to every… Continue reading Bridget Jones To Take Over Wanadoo Homepage

Sue Elms, managing director of Carat Insight, has unveiled research outlining consumers’ decision making processes at this year’s MRG conference in Madrid, potentially enabling advertisers to capitalise on personality traits in their marketing strategies.Delivering a speech to delegates at the conference, Elms expressed frustration with the advertising industry’s typical marketing strategies, explaining that consumers have… Continue reading Research Demystifies Decision Making For Advertisers