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IPC SouthBank has announced a new look for its iconic women’s fashion title, Marie Claire, featuring a revised format, editorial overhaul and a lower price to entice new and established readers alike.The new look title will hit news stands on July 29th and will retail for £2.50. The title’s new look is the result of… Continue reading IPC Cuts Size And Price In Marie Claire Revamp

After difficult trading conditions in 2003, consumer magazine publisher Highbury House Communications today announced that it expects pre-tax profits for the first six months of 2004 to be up 27% year-on-year, spurred on by expected improvements in advertising revenue.Although a marked improvement on last year, which saw profits dive by £25.7 million, the group said… Continue reading Highbury House Profits Expected To Rise By 27%

Sales of mobile music players are set to exceed 20 million in 2004, as these become the next must-have accessory for gadget-loving music fans. The Future Of Portable Music report, from Informa Media says consumers worldwide will double the number of players bought during 2004 and sales will continue to rise at an annual rate… Continue reading Sales Of Mobile Music Players Set To Double In 2004

Radio giants UBC and Emap have announced a deal which will see the two companies consolidate their radio airtime sales for traffic and travel across both groups networks.The joint package, to be sold by UBC’s commercial division, will include over 170 radio stations including EMAP Radio, GWR Group, The Wireless Group, Chrysalis Radio, Guardian Media… Continue reading UBC Joins Sales Forces With Emap For Traffic And Travel

Emap Advertising has announced an exclusive deal with movie makers Buena Vista International to promote their summer blockbuster King Arthur through men’s weekly title Zoo.The tie-up is the first magazine advertorial purchase for Buena Vista International promoting a film release in the UK and will appear in Zoo on 27th July spread over two pages.The… Continue reading Emap Secures King Arthur Movie Promotion For Zoo

The Government has failed to announce a definitive switchover date for digital TV, leaving the industry in a continued state of confusion over exactly how to progress towards a digital-only future.Culture secretary Tessa Jowell had been expected to delay the UK’s switchover process until 2012, but the minister has stated that the wider views of… Continue reading Government Still Fuzzy On Digital Switchover Date

The Daily Telegraph has announced a raft of marketing activities, to begin next weekend, promoting the newspaper’s twelfth year of Fantasy Football.Among the planned promotions will be a national television campaign, outdoor advertising, in-store radio spots and a BUPA sponsored Fantasy Football guide.The campaign’s TV element will run on Channel 4 and Five throughout August,… Continue reading Telegraph Kicks Off Fantasy Football Marketing Push

Internet shopping site Kelkoo has begun to roll-out a revamped version of its popular website across Europe, shunning pop-up advertising and reducing the impact of banner adverts.Italy was the first country to receive the new format site, which allows users to compare the price of goods between online shopping websites. A UK launch of the… Continue reading Kelkoo Drops Pop-Ups From Shopping Comparison Site

A new report from the World Association Of Newspapers (WAN) says that the migration of classified advertising from print to the internet is much slower than many predicted, but it is relentless nonetheless.As part of WAN’s ‘Shaping the Future of the Newspaper’ project, the New Classified Models report was released and revealed that only the… Continue reading Migration Of Print Ads To Internet Slower Than Expected

After difficult trading conditions in 2003, consumer magazine publisher Highbury House Communications today announced that it expects pre-tax profits for the first six months of 2004 to be up 27% year-on-year, spurred on by expected improvements in advertising revenue. Although a marked improvement on last year, which saw profits dive by £25.7 million (see Highbury… Continue reading Highbury Profits Expected To Rise 27%