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Trinity Mirror advertising revenues are up by nearly 5% for the first four months of 2004, showing an improving trend in advertising conditions.In a statement issued ahead of today’s Annual General Meeting, chairman, Sir Victor Blank said: “Group advertising revenue for the first four months, on a like for like basis excluding the regional titles… Continue reading Trinity Mirror Ad Revenues Up 5% As Conditions Improve

The latest RAJAR listening figures show that Capital continued to see its grip on the London market loosen in the first quarter of this year as lynchpin DJ Chris Tarrant played out his last few weeks at the station.Tarrant hung up his head-phones at the end of March after seventeen years at the helm of… Continue reading RAJAR Results Q1 2004: Capital In Focus As Tarrant Leaves

The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. Top/Bottom 10 Weekly Reach (000s) % Change Station Survey Period Ending Mar 2003 Ending Mar 2004 % Change Classic Gold 1521 H 2 4 100.0 Signals Big AM (was… Continue reading RAJAR Results Q1 2004: Local Commercial Stations

Global advisor, Merrill Lynch, predicts that US advertising spending will increase by 6% in 2004 and admits the market “finally has growth to be proud of”. The Monthly Advertising Trends report says that US advertising spend is “rebounding nicely”, along with what seems to be a stronger than expected economy in the US. According to… Continue reading US Ad Spending Finally Has Growth To Be Proud Of Says Merrill Lynch

RAJAR has announced that four new contenders have entered the race to provide the radio ratings organisation with an electronic measurement system to replace the current diary-based system of listener research.Although RAJAR has not released the names of those bidding for the contract to supply the meters, all four newcomers have very different approaches to… Continue reading RAJAR Auditions New Electronic Audio Meters

Digital TV (DTV) reached in excess of 100 million homes (12%) worldwide in February 2004, according to a new report from Informa Media Group. The TV International Sourcebook 2004 says that by the of this year, DTV homes will be in excess of 118.4 million, up by 22.2 million on the same period last year.… Continue reading Digital TV Reaches Over 100m Homes

Channel 4 has secured TalkTalk, the new home phone company from The Carphone Warehouse, as the exclusive broadcast sponsor of this year’s Big Brother.The deal, negotiated by Matters Media, includes a range of branding and idents that will be screened with every episode of the now infamous reality-TV marathon on both Channel 4 and E4.The… Continue reading Channel 4 Talks Up Big Brother Sponsorship

Magazines are well placed to benefit from economic growth, according to Mark Cattle, director of The Royal Bank of Scotland.According to the Periodical Publishers Association, Cattle said at the PPA’s 2004 magazine conference: “Magazines are well placed to benefit from the economic upturn due to the unique relationship they have with their readers, which they… Continue reading Magazines Set To Benefit From Economic Growth

Emap Advertising and Initiative Media have secured a six-figure deal that will see the global consumer goods giant Unilever become the sole FMCG advertiser on The Hits music channel for the next year.The exclusive deal covers the promotion of some of Unilever’s most renowned youth-focused brands such as Lynx, Impulse, CK, Cerruti Organics and Marmite.… Continue reading The Hits Secures Exclusive Partnership With Unilever

Advertisers look set to pay up to £100,000 for a standard 30-second spot during the final episode of Channel 4’s long running American sitcom, Friends, which is due to be broadcast later this month.A range of mobile phone brands, car manufacturers and beauty advertisers are fighting to secure airtime during the finalé of one of… Continue reading Advertisers Line Up For Channel 4 Friends Finalé