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Advertisers look set to pay up to £100,000 for a standard 30-second spot during the final episode of Channel 4’s long running American sitcom, Friends, which is due to be broadcast later this month.A range of mobile phone brands, car manufacturers and beauty advertisers are fighting to secure airtime during the finalé of one of… Continue reading Advertisers Line Up For Channel 4 Friends Finalé

Advertisers are failing to connect with young people online and are simply too cautious to target them effectively, according to research carried out by online marketing agency Panlogic.The study shows that many advertisers are too conservative in hooking young people and keeping them interested. It also claims that ‘schizophrenic’ internet behaviour makes young people very… Continue reading Research Shows Online Advertisers Out Of Touch With Youth

Times Newspapers has reportedly revealed that losses are expected to reach in excess of £28.6 million this year, up from £16.3 million last year.The group, which publishes The Times and The Sunday Times, is understood to have filed accounts revealing it is still very much in the red, despite a small rise in turnover to… Continue reading Tabloid Pushes Losses At The Times To £28 Million

New research has shown that advertisers are failing to connect with youth markets online, underestimating the effort needed to keep them “hooked” and failing to identify the requirements of adverts targeting different demographics.The research, conducted by Panlogic, identified several key findings. The study claims that many advertisers are too “conservative” in hooking young people and… Continue reading Research Shows Online Advertisers Out Of Touch With Youth

The BBC has announced a radical overhaul of its online branding which will see the familiar BBCi brand disappear from its website leaving it the sole brand for the Corporation’s interactive television services.From 6 May all of the BBC’s websites will come under the new bbc.co.uk brand, while its range of red button services will… Continue reading BBC Eyes Radical Rebranding Of Internet Operations

Emap Communications today announced the acquisition of ABI Building Data (ABI) from ICW Publications for £14 million. ABI, who was part of the Springer Science and Business Media group, generated £5 million revenue and £1 million profit in 2003 and is a leading provider of construction sales and marketing information services in the UK. This… Continue reading Emap Builds Business With New Acquisition

Times Newspapers have revealed that losses are expected to reach in excess of £28.6 million this year, up from £16.3 million last year. The group, which publishes The Times and The Sunday Times, revealed the loss when the newspapers’ operating division filed accounts that show, despite a small rise in turnover to £378 million from… Continue reading Tabloid Pushes Times Losses To £28m

Commercial radio group GWR has revealed plans to invest more than £4 million in the launch of a new digital service that will deliver a range of multi-media content direct to mobile phones.The new operation, formed as part of a joint venture with BT Wholesale, will distribute news, sport, entertainment and stock market information to… Continue reading GWR To Boost Digital Radio With Multi-Media Initiative

Radio One breakfast show host Chris Moyles helped to increase the station’s breakfast audience by 17% in the first quarter of this year, according to the latest unofficial listening figures from GfK.The National Broadcast Survey, which electronically measures radio and television audiences, shows the loud-mouth DJ saw audiences increase by almost half a million in… Continue reading Breakfast Success For Moyles Fails To Boost Radio One

IPC Media’s best selling television listings magazine, What’s On TV, has been named as the official sponsor of this year’s British Soap Awards.The deal will see the title sponsoring both the awards, to be held at BBC Television Centre, and the now infamous after show parties. What’s On TV has sponsored the prestigious event since… Continue reading What’s On TV Bags Soap Awards Sponsorship Deal