Emap Performance has begun the countdown to Kerrang! Radio‘s seminal FM debut with the confirmation of a 10 June launch date for the station’s first analogue broadcasts in the West Midlands.Kerrang 105.2, which has been in development for over two years, will cover Birmingham and Wolverhampton as well as surrounding areas and parts of Warwickshire… Continue reading Emap Sets Launch Date For Kerrang’s FM Debut
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Metro, the Associated Newspaper-owned morning freesheet, has appointed Karen Wall as its new marketing director, filling the position left vacant following Linda Grant’s defection to Capital Radio last year.The new role will see Wall assume responsibility for all Metro‘s consumer and trade marketing, with a specific brief to strengthen the paper’s relationship with its readers… Continue reading Metro Finally Replaces Grant As Marketing Director
Floundering digital horseracing channel Attheraces looks set to bounce back following a deal between stakeholders Arena Leisure and BSkyB to resurrect the media rights business.Arena announced this morning that it has bought out Channel 4’s 33% stake in the consortium and is now a joint partner with BSkyB. Arrangements have also been made for the… Continue reading Attheraces Back On Track With New Broadcasting Deal
Worldwide market research firm, Harris Interactive, has announced that sales booking have reached a record high for quarter three and revenues have increased by 10% to $35.4 million. Worldwide sales bookings accelerated at the end of the quarter to set a record high above $40 million. Robert Knapp, CEO said: “Sales momentum has continued into… Continue reading Record Quarter For Harris Interactive
The majority of Europeans think that there are ‘too many and too boring’ advertisements surrounding them everyday, says a new report from GFK Marktforschung. A survey on people’s attitudes and preferences regarding advertising shows that all European respondents, regardless of country, agree that they are exposed to far too much advertising and most of it… Continue reading Europeans Want More Entertaining Adverts
Chrysalis Radio was buoyant last week, rising by 1.39% to 219p in week on week analysis. On Wednesday the group unveiled a £800,000 television advertising campaign to promote the LBC 97.3 FM breakfast show in the wake of furious marketing activity from its rivals closest London-based rivals (see LBC Gears Up For Breakfast Battle With… Continue reading Sharewatch: Chrysalis Rises Following Advertising Push
Voice-over-internet telephony (VoIP) is expected to reach over 13 million US broadband households and small businesses by 2008, says a new report from IT consultants Analysys. By the end of this year, only 1 million US homes and 100,000 small businesses are forecast to be using VoIP but this will grow by 17% and 23%… Continue reading VoIP To Reach Over 13 Million US Broadband Subscribers
MTV is to come to the aid of befuddled advertisers with two innovative studies into youth culture designed to maximise the impact of targeting the notoriously fickle teenage market.The broadcaster has created a user-friendly study, called Collections of Cool, summarising the key youth marketing intelligence and market research of the last year. It claims the… Continue reading MTV Helps Teen Advertisers Keep Their Cool
Time Warner Cable, the second largest multiple systems operator in the US, can expect revenues in 2004 to grow by 12% to $8.6 billion says a new report from Merrill Lynch. The growth in the near term is expected to continue to be driven by further penetration of digital and high-speed data services, digital video… Continue reading Time Warner Cable Revenues To Grow 12%
US-based international media group, Pearson, has announced that it is currently on target to hit full-year profit forecasts as advertising revenues for flagship newspaper, the Financial Times, recover.Advertising revenues for the newspaper are now level, after being down 4% at the start of March 2004 says Pearson, although these remain volatile from week to week,… Continue reading Financial Times Sees Advertising Revenue Recover
