March was a record month for WAP page impressions when 1.4 billion were viewed in the UK, the highest number ever recorded says the Mobile Data Association (MDA). From February, WAP pages viewed increased by over 130 million to provide the highest monthly figure recorded since counting began in September 2002. This takes the daily… Continue reading Another Record Month For WAP
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The UK’s only national speech-based sports station, talkSPORT, has secured car maker Ford as the exclusive sponsor of its breakfast show, claiming the deal to be the largest sponsorship ever embarked upon by the motor giant.Under the deal Ford will be linked with the show, presented by ex footballer Alan Brazil and journalist Mike Parry,… Continue reading Ford Sponsorship Drives Talksport Breakfast Show
UK advertising giant WPP today announced an increase in revenues for quarter one 2004 of nearly 6%. The rise puts the company’s revenues at £960 million thanks to the third consecutive quarter increase for the Group, which includes a 12% rise to UK revenue.The trading update shows that all regions had a double-digit revenue growth… Continue reading WPP Upbeat As Revenues Continue To Rise
The UK’s first onboard TV system for the railway network, TNX TV, has announced a deal with its eighth train operator to carry the system, potentially providing an extra 10 million viewers to the network each year.The as yet unnamed train operator is understood to be running services on national routes to and from London.… Continue reading Eighth Train Operator Signs For Onboard TV System
Magazine giant IPC has unveiled its newest title, Total Golf, targeting style conscious young men with time to play the sport and cash to spend.The title promises to deliver a fresher, more vibrant approach to the game than current offerings. From instruction on different techniques to insights into the latest clubs and equipment technology.IPC claim… Continue reading IPC Tees Off In Style With New Golf Mag
Revenues for Europe’s largest outdoor advertiser, JCDecaux, rose by 1.7% in Q1 2004 to 358.9 million and the group expects organic growth for 2004 to reach up to 5%.The largest organic growth of 3.4% to 96.4 million was experienced by the billboard division but street furniture still has the biggest market share of 197.5 million… Continue reading JCDecaux Revenues Up And Further Increases Expected This Year
US based international media group, Pearson, announced ahead of the Annual General Meeting today, that it is currently on target to hit full-year profit forecasts as advertising revenues for flagship newspaper, The Financial Times, recover. Advertising revenues for the newspaper are now level, after being down 4% at the start of March 2004 says Pearson,… Continue reading Recovery For Financial Times Advertising Revenue
UK advertising giant, WPP, today announced that revenues for quarter one 2004 have increased by nearly 6% to £960 million, citing the third consecutive quarter increase for the Group, which includes a 12% rise to UK revenue. The trading update shows that all regions had double-digit revenue growth except for Continental Europe. Asia-Pacific, Latin America,… Continue reading WPP Revenue Up By 6%
Capital Radio saw the day’s largest increase yesterday, while many media stocks struggled to raise share prices, Capital pushed up by 0.63% to 478p. Rumours have circulated that a merger with rival GWR may be on the cards following a well received analyst presentation on Capital’s Century brands. GWR itself fell by 1.15% to 258p… Continue reading Sharewatch: Capital Rises Amid Rumours Of A Merger
The BBC has beaten stiff competition from ITV to secure the rights to the Grand National and two other high profile horse races until 2010 following the collapse of Attheraces last month.The rights to the prestigious event were left up for grabs following the demise of the racing channel run by a consortium of Channel… Continue reading BBC Wins Grand National Rights Race
