A poor day’s trading yesterday left all but four media stocks with negative growth. Scottish Radio made the largest climb, inching up 1.51% to close at 944p and Pearson managed a nominal 0.58% increase to 606p following pre-tax profits of £410 million posted last week (see Losses Widen At FT And The Outlook Remains Uncertain).Maiden… Continue reading Sharewatch: SMG Tumbles Amid Bad Day Of Trading
More than half of UK households do not know the difference between analogue and digital television, despite a series of high-profile advertising campaigns. This is according to new research carried out by the Consumer Analysis Group (CAG) and commissioned by Sony. The study reports that 48% of licence fee payers do not yet know how… Continue reading Majority Of UK Viewers Confused Over Digital Television
UK cable operator, Telewest Communications, dramatically reduced its losses during 2003 as the benefits of its financial restructure and a return to focus on customer relationship have begun to bear fruit.Losses at the company were down from £2.2 billion in 2002 to just £272 million last year. Group operating loss was reduced from £1.9 billion… Continue reading Telewest Turns The Corner As Loss Declines
Demand is growing across Europe for high definition television (HDTV), with more then 17 million homes expected to have HD-equipped sets by 2008, according to a new report from Strategy Analytics. HDTV is a television display technology that offers higher resolution pictures and sound quality similar to that of a compact disc. It typically uses… Continue reading Demand For HDTV Grows In Europe, Says Strategy Analytics
A recent advertising blitz by the Outdoor Advertising Association designed to attract more attention to the medium has returned impressive results, with over 80% of agencies approving of the campaign.The Proving Outdoor Works initiative used a series of pop art explosions to promote the benefits of outdoor as a powerful marketing medium. The OAA has… Continue reading Outdoor Awareness Campaign Hailed A Success
The newspaper industry suffered a wide-ranging decline in readership according to the latest round of NRS figures for January, with both tabloid and broadsheet papers struggling against the downward trend and only a handful of titles experiencing any growth.The Times became the worst casualty, seeing readership plummet despite the launch of its tabloid incarnation. The… Continue reading NRS National Newspaper Round-Up – January 2004
Emap Performance has announced plans to cut a number of jobs across its radio and music magazine business as part of an ongoing strategy designed to cut costs and increase profit margins.The cuts are expected to affect all departments at Emap Performance including its magazine publishing arm, which houses a range of music titles including… Continue reading Emap Performance Restructures To Cut Costs
Future Publishing, the special-interest consumer magazine company, has announced the appointment of Robert Price as managing director of its UK business with immediate effect.Price, formerly publishing director of Future’s entertainment and games divisions, replaces chief operating officer, Collin Morrison, who left the company to pursue personal interests last September.The newly created role will see Price… Continue reading Price Is Right For Top Job At Future Publishing
Digital marketing company ValueClick is claiming a first in online advertising with the launch of an innovative new campaign using technology that allows consumers to purchase products within the ads themselves.The technology comprises a secure skyscraper that guarantees online consumers a risk-free buying experience covering the entire purchase process from credit card checking through to… Continue reading New Format Could Revolutionise Online Advertising
The Advertising Association has criticised hard-hitting proposals to restrict the promotion of junk food to children, claiming they would do little to combat the growing problem of obesity.The organisation’s director general, Andrew Brown, claims that plans put forward by the Food Standards Agency to curb fast food advertising and promotions would be totally ineffective in… Continue reading Advertisers Rally Against Ban On Fast Food Promotion
