The Visit London tourist organisation has revealed plans to launch a commercially funded digital television channel on Sky to promote the various attractions of the nation’s capital city.The London TV channel will be transmitted free-to-air from the start of the summer and will showcase theatre, shopping and tourist information about London. It will also seek… Continue reading Visit London To Launch Commercial Channel On Sky
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Digital marketing outfit Tribal DDB has strengthened its senior management team with a number of key appointments designed to improve the quality of service it offers advertisers.The agency has recruited Neil Hughston, former board account director at Publicis Networks, as head of client services. Nigel Palmer from Delany Lund Knox Warren has been appointed senior… Continue reading Tribal DDB Strengthens Offering With New Appointments
Profits at global advertising network, Publicis Groupe, rose by 21.8% to 263 million in 2003. This follows the integration of Bcom3 and a return to sustainable organic growth, the company said this morning.Organic growth at the network was 2.0%, within which there was a 3.7% rise during the second half of the year. The confidence… Continue reading Publicis Looks Strong, Whilst Interpublic Slumps
The Advertising Association has criticised hard-hitting proposals to restrict the promotion of junk food to children, claiming they would do little to combat the growing problem of obesity.The organisation’s director general, Andrew Brown, claims that plans put forward by the Food Standards Agency to curb fast food advertising and promotions would be totally ineffective in… Continue reading Advertisers Rally Against Ban On Fast Food Promotion
Hachette Filipacchi has confirmed that Durex has backed out of a sponsorship deal with its flagship teen magazine Sugar following criticism for promoting contraception to youngsters.The condom manufacturer’s logo will no longer appear on a special twelve-page editorial section in the May issue of the magazine, which is intended to educate and inform teenagers on… Continue reading Durex Backs Out Of Sugar Sponsorship Deal
The National Magazine Company has announced plans to extend trials of special travel-sized editions of its flagship women’s monthly, Cosmopolitan, after success in a recent three month pilot.Next week will see the A5 version of Cosmo extend its print run from 50,000 to 85,000 following an increase in demand for the magazine, which features the… Continue reading Natmags To Extend Trial Of Compact Cosmopolitan
Magazine group Future Publishing saw a positive day’s trading yesterday with shares rising by 5.22% to close at 70˝p following a good set of financial results. The publisher saw turnover rise by 11% to £182.7 million during 2003, whilst operating profit rose by 24% to £22.5 million for the full year (see Future Sets Maiden… Continue reading Sharewatch: Future Soars Following Positive Results
Newspaper Society marketing director Russell Collier has left the organisation after just eight months in the job, in a move that has surprised advertisers and agencies.It has been conformed that Collier stepped down on Monday from the position, which included selling the regional and local press to advertisers and agencies, as well as providing editorial… Continue reading Surprise As Collier Departs Newspaper Society
JCDecaux has been appointed as the exclusive provider of media sales for Tesco TV, a new in-store marketing channel with the potential to reach an audience of 10 million consumers every week.The outdoor company, which already holds the contract for on-site advertising outside Tesco stores, is understood to have secured the deal after its only… Continue reading JCDecaux Secures Nationwide Tesco TV Contract
International magazine publisher, Future Network, is to issue its first dividend to shareholders after reporting a strong set of financial results for the full year 2003.The group said that turnover was up by 11% to £182.7 million, whilst operating profit rose by 24% to £22.5 million. Earnings per share rose from 4.4p in 2002 to… Continue reading Future Sets Maiden Dividend As Revenue Rises 11%
