More Uk articles

The Scotsman has become the latest UK broadsheet to enter the increasingly competitive tabloid market with the launch of a compact version of its Saturday paper.The move follows decisions by the Independent and the Times to produce tabloid editions, which have helped to boost circulation by 4.7% and 3.8% and respectively in the latest ABC… Continue reading The Scotsman Turns Tabloid On Saturdays

Chime Communications chairman Lord Tim Bell has given his support to David Elstein’s controversial proposals to break-up the BBC and abolish its licence fee.Bell, who is one of the best known figures in the UK communications industry, has backed wide-ranging plans for BBC funding to be transferred to a special public broadcasting authority that would… Continue reading Chime Communications Boss Backs BBC Break-Up

The Times has this week unveiled an extensive outdoor marketing campaign to promote its sports section as the largest of any daily newspaper.The Biggest for Sport campaign will run for two weeks on the London Underground and will comprise a range of 96-sheets and 48-sheet posters on platforms, as well as 12-sheet posters and escalator… Continue reading Times Promotes Sport Section With Outdoor Push

ITV’s chief executive of broadcasting, Mick Desmond, outlined a seven-point plan for future strategy at the annual ISBA conference this week. Top of the list was building strong partnerships with advertisers and he pointed to the arrival of Justin Sampson as ITV’s first head of customer relationship management.The ITV strategy included:Delivering commercial impacts to common… Continue reading Desmond Outlines New Strategy For Post Merger ITV

The newly merged ITV company dipped by 1.10% yesterday to settle at 134žp following publication of its first financial results since the multi-billion pound merger was completed last month. The company announced a fall in advertising revenue for 2003, but revealed signs of improvement during the first quarter of this year (see ITV On Target… Continue reading Sharewatch: ITV Dips Following Post-Merger Results

Broadband Britain came a step closer yesterday with the announcement that NTL has become the first internet service provider to have over one million UK homes connected to broadband.The milestone achievement will give encouragement to BT and Telewest, which recently launched cut price broadband packages aimed at attracting the large numbers of dial-up customers normally… Continue reading NTL Announces One Million UK Broadband Homes

Five has announced two senior appointments in a bid to replace defecting sales director, Nick Milligan, who is leaving to become managing director of BSkyB’s advertising sales operation.Mark White and Kelly Williams have both been promoted from within Five’s existing sales team and will now sit on the broadcaster’s board of directors. White, formerly Milligan’s… Continue reading Five Replaces Milligan With Two Internal Promotions

Capital FM boss Keith Pringle has confirmed that talks have been held between the station and outgoing breakfast DJ Chris Tarrant to discuss the radio stalwart fronting a new weekend show as soon as 6 months after his resignation.The revelation comes just days after Johnny Vaughan announced his start date as the station’s breakfast host,… Continue reading Tarrant In Talks Over New Role With Capital

The media industry must evolve new ways of evaluating advertising effectiveness as CPTs, TVRs and OTS are all irrelevant in today’s world, according to David Patton, vice president of marketing at Sony Computer Entertainment Europe.Speaking ISBA’s annual conference in London yesterday, Patton said: “TVRs have no place in 2004, when I think of a TVR… Continue reading Sony Marketing Boss Claims TVRs Are Irrelevant

The continued growth of digital media will cause a fundamental shift in media planning by the end of the decade, according to Jerry Buhlmann, chief executive officer of Carat International.Buhlmann predicts that advertising is about to change significantly with emerging technologies such as the internet, digital television and 3G mobile phones expected to account for… Continue reading Digital Media Will Cause Major Marketing Shift