The ASA has upheld complaints against a magazine ad for fast food giant McDonalds over claims their french fries are made entirely of potato.The ad depicted a potato in a fries box and the strap line “The Story Of Our Fries. End Of Story.” The ad went on to claim that McDonalds picks special types… Continue reading McDonalds Fried Over Chips Claim
The Wireless Group was seen in focus yesterday with shares rising by an impressive 11.46% after the group announced that revenues have risen by 24% during September, October and November, with the company’s flagship talkSPORT jumping by 28%, 42% and 38% respectively (see Positive Outlook From Wireless Group And UBC).UBC was also in the spotlight,… Continue reading Sharewatch: Wireless Group Boosted By Positive Results
The White House and the US congress have reached a compromise in their dispute over new media ownership laws after the row threatened to scupper a major spending bill. Both parties have agreed to a 39% cap on the proportion of the national television audience that a single network can reach. The Republican-led Federal Communications… Continue reading Deal Reached On US Media Rules
Capital Radio is increasing its digital presence by launching three further services on the NTL Home network.The stations due go live on the network at the end of November are the flagship 95.8 Capital FM, Century FM and the recently launched Capital Disney children’s station. They will sit alongside Xfm and Capital Gold, which are… Continue reading Capital Radio Expands Digital Coverage On NTL
Former Starcom Motive vice chairman, David Connolly, has been named as the independent adjudicator responsible for overseeing airtime sales at ITV following the merger of Carlton and Granada. His appointment was made by Ofcom and the Independent Television Commission and is mandated by the Secretary of State for Trade and Industry as a pre-condition of… Continue reading Connolly To Oversee ITV Airtime Sales
Giant banners have risen to prominence over the last few years as marketers seek new ways to cut through the increasing amount of advertising clutter. With this in mind Ian Bohn, sales and marketing director of Megaposter UK, gives an insider’s view of the phenomenon.Giant banners have become an accepted part of the media and… Continue reading NewsLine Column: Giant Banners – The Truth Behind The Shroud
Further evidence of a surge in internet advertising has been presented by the Online Publishers Association. The organisation claims that ad revenues among prominent online publishers rose by almost 50% in the third quarter of 2003. After two years of negative growth, US online advertising has turned the corner with revenues up by 14% to… Continue reading Internet Adspend On The Up And Up
BBC director general, Greg Dyke, has launched an attack on the increasing Americanisation of British broadcasting and has warned that television is too important to be left entirely to market forces.Speaking in New York yesterday, Dyke emphasised the need for a strong, publicly funded broadcaster at the heart of the British broadcasting and stressed that… Continue reading Dyke Warns Against Americanisation Of British Television
The regional newspaper industry is in a strong position to maintain and grow profitability over the longer term, according to a new report published by Mintel this week. The Regional Newspapers report claims that the industry is in great shape due to its local focus, which allows it to provide news and information that is… Continue reading Research Claims Regional Press Is Set For Revenue Boost
Former Starcom Motive vice chairman, David Connolly, has been named as the independent adjudicator responsible for overseeing airtime sales at ITV following the merger of Carlton and Granada.His appointment was made by Ofcom and the Independent Television Commission and is mandated by the Secretary of State for Trade and Industry as a pre-condition of the… Continue reading Starcom Motive’s Connolly To Oversee ITV Airtime Sales
