The Newspaper Society has completed the restructure of its marketing department with the appointment of Carla Pall to the newly created role of national advertising manager.The new role will see Pall assume responsibility for promoting the regional press directly to advertising agencies, following a shake-up of operations carried out by Russell Collier, who was appointed… Continue reading Newspaper Society Appoints Senior Advertising Manager
The outlook finally appears to be improving for UK advertisers and new research reveals a rising tide of corporate optimism that could see adspend climb to levels not seen since the dotcom boom.The IPA’s latest quarterly Bellwether report shows that the improving economic conditions have prompted more than half of all companies to increase their… Continue reading Bellwether Reveals Increasing Optimism For Advertisers
Hollinger International has called an emergency board meeting to discuss whether to block a £260 million bid by the reclusive Barclay brothers to acquire The Daily and Sunday Telegraph.It is understood that the board could meet as early as today to discuss the impact of the deal after shareholders expressed their outrage at the fact… Continue reading Dispute Grows As Barclay Brothers Move On Telegraph Titles
ITV has secured Teletext as the exclusive broadcast sponsor of its new How To Holiday travel programme, which begins its twelve week run next month.The programme, which replaces Wish You Were Here, will feature a different destination each week with hosts, Jenni Falconer and Dominic Littlewood, parting company to experience two very different types of… Continue reading ITV Secures Teletext To Sponsor New Holiday Programme
Online retail spend shot up by over 70% in the UK in December as a growing proportion of consumers eschewed the busy high street in favour of internet stores for their Christmas shopping.Also On MediaTel Insight Today…ISPs Warned Not To Ignore Dial-Up DisciplesWhile there has been justifiable excitement at the growth of broadband internet access,… Continue reading MediaTel Insight: Festive Boost For Online Retailers
Metro UK is expanding its network of free-sheet newspapers to a further five cities across the country, in a move that will boost the paper’s overall circulation to around 1 million.From the end of May the Associated Newspaper-owned title will be given away free to commuters in Bristol, Bath, Leicester, Derby and Nottingham, placing it… Continue reading Metro UK Launches New Editions In Five New Cities
The outlook finally appears to be improving for UK advertisers and new research reveals a rising tide of corporate optimism that could see adspend climb to levels not seen since the dotcom boom. The IPA’s latest quarterly Bellwether report shows that the improving economic conditions have prompted more than half of all companies to increase… Continue reading Bellwether Reveals Increasing Optimism For Advertisers
US adspend rose by more than 5% during 2003, according to the latest data from Nielsen Media Research, with local media showing the strongest growth throughout the year. Nielsen Monitor-Plus, the advertising information arm of the research company, has reported that all major media categories showed a growth in adspend during the year, and each… Continue reading US Adspends Tops 5% During 2003, Says Nielsen
While there has been justifiable excitement at the growth of broadband internet access, dial connections are far from dead and service providers will need to maintain support for their narrowband customers, says IDC. In its latest study, Western Europe Consumer ISP Forecast, 2002-2007, the research group predicts that the number of consumer broadband connections in… Continue reading ISPs Warned Not To Ignore Dial-Up Disciples
Online retail spend shot up by over 70% in the UK in December as a growing proportion of consumers eschewed the busy high street in favour of internet stores for their Christmas shopping. The Interactive Media in Retail Group claims that online sales totalled £1.324 billion last month, with electrical consumer goods and alcohol among… Continue reading Festive Boost For Online Retailers
