IPC has secured a number of high-profile advertising partners for the £8 million launch of its new men’s lifestyle magazine, Nuts, which is being trialed among one million potential readers from today.The title, which has been in development since November 2002, hits the news-stands next week with a mix of sport, news, television and women… Continue reading Advertisers Get On Board As IPC Unleashes Nuts
Advertisers are being warned that too many newspaper campaigns are failing to deliver the required results due to poor quality creative work.Ongoing research carried out by the World Association Of Newspapers claims that the impact of creativity is often underestimated. It calls on advertisers to work harder to ensure the quality of their marketing messages… Continue reading Too Many Newspaper Campaigns Fail To Deliver
Evidence of growth in the European digital TV market is reflected in interim results from Pace Micro Technology which show the company to be operating profitably again.A slump in sales of set-top boxes resulted in pre-tax losses of £16 million in the last financial year (to May 31 2003) but business picked up in the… Continue reading Pace Micro Technology Rides The Digital Wave
Conrad Black’s position at Hollinger has become even more precarious following the resignation of a key executive this week.Peter Atkinson has stepped down from his role as a director and officer, becoming the latest in a line of board members to quit since a controversy over unauthorised executive payments erupted.It was announced yesterday that Atkinson… Continue reading Prominent Director Quits Senior Hollinger Post
The Government has announced that the impending analogue switch off and the subsequent move towards digital television will form a central part of the wide-ranging review of the BBC’s ten year charter.Culture Secretary, Tessa Jowell, said the public debate on the future of the BBC would examine the “vital” role played by the Corporation in… Continue reading BBC Charter Review Will Focus On Digital Television
The long awaited ITV merger looks almost certain to go ahead unchallenged after shareholders gave the deal their unanimous support in a series of extraordinary general meetings held yesterday.Almost all of Carlton and Granada’s investors voted in favour of the £5.4 billion merger that will see the creation of a single ITV company controlling more… Continue reading ITV Merger Receives Final Green Light From Shareholders
This year is likely to be a benign one for the US newspaper industry as it makes the transition to greater growth in 2005, according to a report by analysts at Merrill Lynch.Also On MediaTel Insight Today…Consumers Largely Ignorant About iTV ServicesDespite wide-ranging efforts to publicise interactive services, the majority of Americans are blissfully unaware… Continue reading MediaTel Insight: Newspaper Sector To Consolidate In 2004
This year is likely to be a benign one for the US newspaper industry as it makes the transition to greater growth in 2005, according to a report by analysts at Merrill Lynch. The broker recently raised its 2004 growth forecast for newspaper ad revenue from 4% to 4.5% (see Ad Growth To Accelerate In… Continue reading Newspaper Sector To Consolidate In 2004
Advertisers are being warned that too many newspaper campaigns are failing to deliver the required results due to poor quality creative work. Ongoing research carried out by the World Association of Newspapers (WAN) claims that the impact of creativity is often underestimated. It calls on advertisers to work harder to ensure the quality of their… Continue reading Too Many Newspaper Campaigns Fail To Deliver, Says WAN
The Government has announced that the impending analogue switch off and the subsequent move towards digital television will form a central part of the wide-ranging review of the BBC’s ten year charter. Culture Secretary, Tessa Jowell, said the public debate on the future of the BBC would examine the “vital” role played by the Corporation… Continue reading BBC Charter Review Will Focus On Digital Television
