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US business to business (B2B) print advertising spend was down by just 0.5% year on year in September, according to the latest figures from American Business Media (ABM). This is one of the smallest rates of decline in around three years and will give rise to hopes for a stronger fourth quarter. Across the whole… Continue reading B2B Press Advertising Trends Pick Up In The US

The Media Research Group’s one day conference will take place next week with speakers including Wireless Group chairman, Kelvin MacKenzie, and RAJAR’s managing director, Jane O’Hara.The contentious issue of radio audience measurement will be high on the agenda following RAJAR’s recent decision not to introduce electronic meters, despite claims from some in the industry that… Continue reading MRG Conference To Tackle Electronic Measurement

Fixed wireless broadband internet systems are proving an attractive alternative in areas where cable and DSL services are not readily available, according to a new report from Strategy Analytics (SA). Public funding and support from some commercial users are helping to raise hopes that fixed wireless could finally support viable residential services, says SA. The… Continue reading Wireless Residential Could Offer Broadband Alternative

Television viewers believe that pre-transmission and on-screen warnings should be introduced to help them make informed decisions about programmes, according to new research from broadcasting watchdogs.The qualitative study, carried out by the Independent Television Commission, Broadcasting Standards Commission and Radio Authority, found that audiences consider regulation necessary to ensure acceptable standards and to protect children… Continue reading Television Audiences Give Support To On-Screen Warnings

Gavin Millar of BT saw huge challenges ahead for media agencies and researchers. Speaking at the IPA’s recent Measuring Media In The Future conference, he revealed that 70% of marketeers in a recent survey had put media as their least accountable marketing expense – a slightly surprising and very worrying statistic for the industry to… Continue reading IPA Conference Told Media Is Still Unaccountable

The Times has announced plans to follow in The Independent‘s footsteps with the launch of a tabloid edition in the London metropolitan area next Wednesday.The new ‘compact’ version of the title will sell alongside the existing broadsheet newspaper for 50p, following the same pattern as The Independent, which initially launched its tabloid version in the… Continue reading Times Announces Launch Of Tabloid Edition In London

Speaking at the IPA’s recent Measuring Media In The Future conference, Melanie Howard, managing director of The Future Foundation, highlighted social changes which the media industry was now wrestling with and would do so further over coming years.At the centre is a consumer freed by technology to make greater personal choice and a move (not… Continue reading Greater Social Freedom Asking Tough Questions Of Industry

Media neutral planning has become something an industry buzz word over recent months, but the idea of putting the consumer at the centre of the communication process is still viewed with a high degree of cynicism.The latest study of Media Research Group members shows that the majority (58%) of industry figures believe the concept to… Continue reading Researchers View Media Neutral Planning With Cynicism

Fixed wireless broadband internet systems are proving an attractive alternative in areas where cable and DSL services are not readily available, according to a new report from Strategy Analytics (SA).Also On MediaTelINSIGHT Today….B2B Press Advertising Trends Pick Up In The USUS business to business (B2B) print advertising spend was down by just 0.5% year on… Continue reading MediaTelINSIGHT: Fixed Wireless Systems Prove Attractive

Online advertisers could be overestimating the effectiveness of their campaigns due to flawed internet measurement techniques, according to new research from web analytics group, RedEye.The study shows that an IP-based approach to online audience measurement overestimates visitors to websites by up to 7.6 times, while a cookie-based approach overestimates users by up to 2.3 times.The… Continue reading Online Measurement Distorts Campaign Effectiveness