More Uk articles

Almost 30 million American homes will be banking online by the end of 2003 and the number is expected to almost double over the next five years, according to new forecasts from Jupiter Research. Internet banking is growing in popularity as consumers put aside security concerns and embrace the convenience and time saving advantages of… Continue reading Online Banking Winning New Fans

Jonny Wilkinson was not the only one celebrating England’s Rugby World Cup triumph. The tournament has been a huge success for ITV, its advertisers and the broadcast sponsor Travelex.England’s matches were seen by an average of 7 million viewers on ITV1 with an average share of over 57%, which compares with 4.4 million and a… Continue reading Advertisers Cash In On Rugby Triumph

An increasing number of US consumers are abandoning their landlines in favour of wireless options, according to tech research firm MetaFacts. Recent legislation allows homes to switch their landline number to wireless carriers and it is estimated that 3.5% of PC-using homes no longer have an installed line. This is up from 2.4% in 2002… Continue reading More Americans Relying On Mobiles, Says Study

Media planning and buying agency, Starcom Motive, is launching a massive outdoor ad campaign to promote Heinz soup across the UK.The campaign will include outdoor advertising on Adshel bus shelters, featuring 6 sheet posters which will incorporate dynamic image technology to make it appear that heat and steam is rising from the soup cup.Heinz is… Continue reading Starcom Launches Soup Cup Campaign For Heinz

ISBA has called for the Government-launched review of the BBC’s online services to go further in assessing the impact of the Corporation’s £111 million internet services on the commercial market.The wide-ranging review is currently being conducted by being former Trinity Mirror chief executive, Philip Graf, to examine how the BBC’s online services fit within its… Continue reading ISBA Urges Government To Go Further With BBC Online Review

ITV partners Granada and Carlton Communications both announced rising profits today and hope to realise cost savings of £100 million from their imminent merger.The two companies previously indicated that the tie-up would bring £55 million of annualised cost savings. However, the merger planning has allowed costs to be cut by £43 million since the deal… Continue reading Granada And Carlton Reveal New Savings Target

The ASA has upheld complaints against a magazine ad for fast food giant McDonalds over claims their french fries are made entirely of potato.The ad depicted a potato in a fries box and the strap line “The Story Of Our Fries. End Of Story.” The ad went on to claim that McDonalds picks special types… Continue reading McDonalds Fried Over Chips Claim

Sky Sports 1’s exclusive coverage of England’s recent Euro 2004 qualifying match against Turkey attracted 9.2 million adult viewers, according to the latest wave of research from the contentious GfK Broadcast Media Survey.The survey used a special wristwatch device to measure out-of-home viewing for the channel’s coverage of the game, which attracted an average of… Continue reading GfK Claims Out Of Home Viewing Boosted Sky Sports

Future Publishing’s flagship film magazine Total Film has unveiled a new look and increased editorial content in a bid to strengthen its position in the competitive UK film magazine market.As part of the revamp, Total Film is giving its logo a bold new look as well as increasing its pagination and launching a new supplement… Continue reading Total Film Unveils New Look

ITV is to completely overhaul its broadcast scheduling and commissioning process in order to maximise commercial impacts for advertisers.Rather than the commissioning process preceding the scheduling of programmes, as in the past, the ITV schedule will be designed first with advertisers’ needs in mind and programming will be commissioned to match the schedule brief. In… Continue reading ITV Focuses On Delivering Commercial Impacts