MediaTel.co.uk made its debut appearance on the BBC’s 10 o’clock news last night – it was just a fleeting one, but a proud moment none the less – quoted as the source of magazine industry circulation analysis.In a report on the launch of the two new weekly magazines for men from IPC and Emap, details… Continue reading MediaTel.co.uk Makes National News
Ofcom’s plans to introduce a new self-regulatory framework for broadcast advertising have come under attack from a leading consumer watchdog, which claims the proposed system gives marketers a licence to run their own show.The new media super-regulator is planning to contract out the rules governing television and radio advertising to a new co-regulatory system, which… Continue reading Broadcast Self-Regulation Plans Comes Under Attack
Granada Enterprises has announced that Bliss, the new wine-based ready-to-drink product from Scottish Courage, will make its television debut as exclusive broadcast sponsor of the third series of ITV’s Footballers’ Wives.The deal, negotiated through Starcom MediaVest, includes on-air credits for the programme, which will be screened across the ITV network this spring.The last series of… Continue reading Granada Secures Bliss To Sponsor Footballers’ Wives
The radio industry is calling on the Government to announce a definitive switch-off date for the analogue signal as part of a wider initiative to boost the uptake of digital radio in the UK.Speaking at an industry seminar yesterday, GWR chairman Ralph Bernard said he had written to Culture Secretary Tessa Jowell and Ofcom chief… Continue reading Radio Industry Calls For Analogue Switch-Off Date
US magazine advertising revenue rose by 6.3% during 2003, following a 3.1% year on year increase in December, according to end-of-year data from the Publishers Information Bureau (PIB).Also On MediaTel Insight Today…Cable TV Looks To Capitalise On New OpportunitiesThe number of worldwide cable TV subscribers increased last year but the rate of growth was the… Continue reading MediaTel Insight: US Magazine Ad Revenue Climbs In 2003
Britain’s annual rate of inflation remained static in December, defying expectations that it would fall, according to the latest figures from the Office of National Statistics.The Chancellor of the Exchequer’s new measure of inflation, the Consumer Price Index, held firm on November’s figure of 1.3%, which is well below the Bank of England’s new inflation… Continue reading UK Inflation Remains Unchanged In December
Marketing spend is expected to increase by around 3% this year, but the economic recovery will not be as swift as first thought, according to new research from the Chartered Institute of Marketing The new survey supports a recent report from the Institute of Practitioners in Advertising, which suggests that a rising tide of corporate… Continue reading Marketing Spend Expected To Grow By 3% During 2004
US magazine advertising revenue rose by 6.3% during 2003, following a 3.1% year on year increase in December, according to end-of-year data from the Publishers Information Bureau (PIB). Advertising pages fell by 3.1% last month and the annual total of 226,049.61 was down 1.0% from 2002. However, eight of the twelve major advertising categories experienced… Continue reading US Magazine Ad Revenue Climbs In 2003
US magazine advertising revenue rose by 6.3% during 2003, following a 3.1% year on year increase in December, according to end-of-year data from the Publishers Information Bureau (PIB) Advertising pages fell by 3.1% last month and the annual total of 226,049.61 was down 1.0% from 2002. However, eight of the twelve major advertising categories experienced… Continue reading US Magazine Ad Revenue Climbs In 2003
The radio industry is calling on the Government to announce a definitive switch-off date for the analogue signal as part of a wider initiative to boost the uptake of digital radio in the UK. Speaking at an industry seminar yesterday, GWR chairman Ralph Bernard said he had written to Culture Secretary Tessa Jowell and Ofcom… Continue reading Radio Industry Calls For Analogue Switch-Off Date
