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Despite wide-ranging efforts to publicise interactive services, the majority of Americans are blissfully unaware of the full potential of iTV, according to a new survey from Ipsos-Insight. The report claims that 50% of US adults have heard of iTV, which allows users to access information, buy products or play games on their TV sets, but… Continue reading Consumers Largely Ignorant About iTV Services, Says Report

US householders planning to install a home network in the next year are more likely to use different media functions than those currently networked, according to a survey by the NPD Group. Some 28% of respondents claimed to have home network systems and of those people, 33% said they would like to share personal media… Continue reading Home Network Services In Demand, Says Report

Almost half of US online households with an annual income in excess of $75,000 have high-speed internet access, according to a survey conducted by Knowledge Networks/SRI. The poll, conducted in August and September 2003, is the latest study to show a link between wealth and broadband connectivity. It is reckoned that 49% of affluent internet… Continue reading Wealthy Webheads Embrace Broadband Services

There will be 4% growth in UK television advertising in 2004, with ITV set to take 50.2% of the commercial market, according to forecasts from Merrill Lynch. Judging from recent comments by Mick Desmond, Chief Executive Designate of the network, the year is shaping up to be an eventful one for TV executives. ITV saw… Continue reading ITV Advertising Outlook From Merrill Lynch

Perceptions of the brand value of different newspapers may have to be reconsidered in the light of recent developments in the UK market according to the World Association of Newspapers (WAN).Last autumn saw the launch of a tabloid version of the The Independent, a move which resulted in increased sales of the title in October… Continue reading Broadsheets Could Be Living On Borrowed Time

ITV partners, Carlton and Granada, were seen in focus yesterday, with shares dipping by 1.89% and 1.70% respectively ahead of today’s shareholder meeting. The broadcasters are expected to come a step closer to completing their merger as shareholders officially green-light the deal.Meanwhile, radio broadcaster, UBC, saw stock hold firm following its attack the Government’s decision… Continue reading Sharewatch: ITV Partners Dip Ahead Of Shareholder Meeting

Carlton has secured a deal with James Villa Holidays that will see the independent tour operator become the exclusive broadcast sponsor of ITV1’s Today With Des and Mel.The deal, which was brokered by Elton Thrussle at ARM-Direct and Peter Manten at Carlton, will run for four months following the return of lunchtime entertainment programme to… Continue reading Carlton Secures Sponsor For Key ITV Daytime Show

Speech-based radio station Oneword has announced a raft of redundancies and a wide-ranging restructure of its operations following the withdrawal of one of its major shareholders.The fledgling digital radio station is currently reviewing its commercial operations in an attempt to reduce costs after Hong Kong-based USI Holdings announced its intention to sell its 50% stake… Continue reading Oneword Restructures As Major Shareholder Pulls Out

The Wireless Group has reached a deal that will see it consolidate its influence over digital broadcasting in London.Kelvin MacKenzie’s radio company has acquired a 10% stake in DRG, owner of the London III digital multiplex licence, from Matsushita Electric Europe, a subsidiary of Panasonic.TWG already has a 23.58% shareholding in DRG as well as… Continue reading Wireless Group Expands Commitment To Digital Radio

Times Online is launching its first electronic brand marketing campaign in an attempt to raise awareness of its travel channel.The campaign, which launched yesterday, runs throughout January and February across three key areas of the Times website, including the travel, appointment and business sections. It will also appear on a range of external travel-related sites.The… Continue reading Times Online Launches Brand Marketing Campaign