BT and Yahoo! are launching the second phase of the £10 million advertising campaign to promote their new co-branded BT Yahoo! internet service as it rolls out to narrowband users for the first time.The campaign, created by Clemmow Hornby Inge, breaks on Friday with three new television executions featuring the fictional Jimmy and Mikey characters… Continue reading BT And Yahoo! Extend Service To Narrowband Users
Professor John Naughton, chairman of RAB-Eye, was quietly damning of the TV industry yesterday as he addressed the IPA Measuring Media in the Future Conference in London.“Old style TV broadcasting has been the dominant beast in the media industry, that dominance is ending, but many, with vested interests, don’t want to accept this.”This new digital… Continue reading RAB-Eye Boss Blasts Television Industry
Granada Enterprises has secured ski specialist, Scott Dunn, to sponsor the new Snow Reports on the ITV News Channel from next month.The Snow Reports will appear on the channel for the first time on 1 December and will be broadcast hourly each day until the end of the ski season. They will feature all the… Continue reading Granada Secures Sponsor For ITV News Snow Report
One of the UK’s largest radio groups, GWR, was seen in the spotlight yesterday, rising 5.51% after revealing that pre-tax profits almost trebled during the six months to September (see GWR Profits Treble With Strong Local Group Performance).Rival radio group Chrysalis saw stocks climb 0.80% higher after claiming it had made a strong start to… Continue reading Sharewatch: GWR Buoyed By Positive Sentiment
The increasing popularity of broadband helped the number of subscriptions to the internet to rise by 4.1% year on year during September, according to new figures from the Office Of National Statistics.The latest Index of Internet Connectivity Report shows that the number of people connected to internet service providers rose by 0.8% month on month,… Continue reading Broadband Continues To Drive Internet Connectivity
The Telegraph Group has announced that Steve Ford has taken up the position of executive of its display advertising team.Ford, previously deputy advertising manager of the Weekly Telegraph, will report directly to display group head, Lloyd Best. He will take responsibility for a group of agencies including John Ayling and Associates, Red Media and Burkitt… Continue reading Ford Joins Telegraph Group’s Display Advertising Team
BSkyB’s digital satellite service will reach almost nine million homes in four years’ time, whilst cable is left trailing, according to the latest projection from Merrill Lynch analysts.Also On MediaTelINSIGHT Today….Advertising Association UK Display ForecastsUK display advertising will grow by just 0.5% this year, before shooting up to 6.3% growth during 2004, according to the… Continue reading MediaTelINSIGHT: BSkyB To Reach Almost 9m Subs By 2008
The UK inflation rate recorded a surprise dip last month, according to the latest figures from the Office Of National Statistics.The underlying rate of inflation, which excludes mortgage interest payments, dropped to 2.7% in October, down from 2.8% in the previous month. The fall was mainly caused by a slower rise in house prices than… Continue reading UK Inflation Records Surprise Dip In October
Metro International is launching its first ever pan-European advertising campaign with £500,000 worth of activity running across the CNN International news network.The campaign, which breaks on CNN this week and runs to the end of the year, is aimed at the European advertisers and business leaders that Metro International is targeting as part of its… Continue reading Metro Launches First Pan European Ad Campaign
The media sector was dominated by speculation of acquisition activity in the newspaper market following a wave of management departures at Hollinger International.Hollinger, which publishes the Daily and Sunday Telegraph, announced the departures yesterday in the wake of a investigation by US regulators over its recent admission that it filed false statements to the Securities… Continue reading Sharewatch: Hollinger Fiasco Weighs On Sentiment
