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The line between television and internet advertising has been further blurred by the launch of a new format that allows marketers to create full-screen, broadcast quality commercials online.The 30-second video commercials, created by advertising software firm Unicast, exhibit a television-like quality that allows advertisers to create fully interactive campaigns using their offline creative assets.The new… Continue reading New Video Commercial Launched For Online Advertisers

Capital Radio Group has appointed Marian Peppers as its new head of commercial marketing, in a move that is expected to complete the long-running restructure of its sales operations.Peppers, formerly sponsorship director at Universal Studios Network, will assume responsibility for driving the strategic business marketing of the radio group’s brands across the commercial division.From 9… Continue reading Capital Appoints New Head Of Commercial Marketing

The IPA’s latest Bellwether report has added weight to the belief that advertising and marketing conditions are picking up. The outlook for expenditure growth is at its most optimistic since 2000.Also On MediaTel Insight Today…Internet Retail Boom Persists In Q4Online retail sales in the US increased by 30% in the fourth quarter of 2003, according… Continue reading MediaTel Insight: UK Marketing Spend On The Rise

The US Securities and Exchange Commission is unlikely to take steps to block the proposed acquisition of Hollinger Inc by the Barclay brothers (see Barclay Brothers Agree Telegraph Takeover Deal), according to reports today. Hollinger is currently under investigation for unauthorised payments made to senior executives, including erstwhile chief executive and non-executive chairman, Conrad Black… Continue reading SEC Has Few Qualms About Hollinger Takeover

Hollinger International has called an emergency board meeting to discuss whether to block a £260 million bid by the reclusive Barclay brothers to acquire The Daily and Sunday Telegraph. It is understood that the board could meet as early as today to discuss the impact of the deal after shareholders to express their outrage at… Continue reading Dispute Grows As Barclay Brothers Move On Telegraph Titles

The Wireless Group (TWG) has increased its interest in DRG, owner of the London III digital multiplex licence, it was announced today. The radio company has concluded an agreement with the administrators of Clubmend Ltd to acquire its 6% stake in DRG. The acquisition is subject to the exercise of pre-emption rights by the shareholders… Continue reading Wireless Group Invests Further In Digital Radio Market

The radio sector was seen in focus yesterday following news that Emap has bought SMG‘s 27.8% stake in Scottish Radio Holdings for £90.5 million. Reports suggested the deal would kick off the long awaited consolidation of the radio industry (see SMG Sells Radio Stake To Reduce Mounting Debts).SMG was lifted 8.89% as the deal allowed… Continue reading Sharewatch: Radio Sector Lifted By Acquisitions

As the outlook finally begins to improve for UK advertisers, Christopher Williamson, economist at NTC Research, digests the findings of the IPA’s latest Bellwether Report and discusses what lies in store for the industry over the coming year…The latest Bellwether report from the IPA shows a rising tide of corporate optimism, which is in turn… Continue reading NewsLine Column: Bellwether Signals Bounce Back?

ISBA has welcomed Culture Secretary Tessa Jowell’s recent announcement that she is unsure that a ban fast food commercials aimed at children would combat the growing problem of obesity.Speaking at the recent Oxford Media Convention, Jowell insisted she was unconvinced that a ban would have an impact on children’s deteriorating eating habits and claimed she… Continue reading ISBA Welcomes Government Stance On Food Advertising

The Wireless Group (TWG) has increased its interest in DRG, owner of the London III digital multiplex licence, it was announced today.The radio company has concluded an agreement with the administrators of Clubmend Ltd to acquire its 6% stake in DRG. The acquisition is subject to the exercise of pre-emption rights by the shareholders of… Continue reading Wireless Group Invests Further In Digital Radio Market