Granada Enterprises has secured Mini to sponsor its new autumn drama series Between The Sheets, following the car brand’s successful association with Cold Feet earlier this year.As part of the campaign Mini will feature idents offering advice and guidance on relationships, with the strapline “a Mini guide to romance.” The campaign will run across the… Continue reading Granada Secures Mini For Drama Sponsorship
BBC Magazines has revealed that its new food title, Olive, will launch later this month aimed at cosmopolitan readers aged between 25 and 44.The magazine is being carefully targeted at the “white plate generation”, consumers who have embraced restaurant culture and are looking to recreate their favourite food easily and stylishly at home. According to… Continue reading BBC Unveils New Food Title
AIDS charity, Crusaid is launching an outdoor advertising campaign across London Underground to raise awareness of the link between HIV and poverty.The campaign will also coincide with world AIDS day on 1 December and has been supported by Viacom Outdoor, which has provided 500 sites to be used across the London Underground Tube network.The ads… Continue reading HIV Campaign Launches Across London Underground
The Capital Gold Network and The Biography Channel have come together to launch a reciprocal promotion and sponsorship deal to raise awareness of their brands.The month-long deal aims to drive viewers to The Biography Channel’s Music Month output for November, whilst providing the Capital Gold Network with a television presence as sponsors of the channel’s… Continue reading Capital Gold Teams With Biography Channel For Ad Deal
Giant poster contractor Mega Profile has secured a new deal with British Land to erect temporary advertising banners across its construction sites in the UK.The deal will see Mega Profile be given access to advertising opportunities across selected British Land properties, when they are undergoing development or renovation and require safety shrouds and scaffolding.Mega Profile… Continue reading Mega Profile Secures British Land For Advertising Deal
The management board of ITV plc has appointed a headhunter to find an independent non-executive chairman for the group that will result from the completed merger of Carlton and Granada early next year.The Zygos Partnership, a headhunting firm set up last year, is understood to have been asked to find a chairman to replace Michael… Continue reading ITV Plc Appoints Headhunter To Find New Chairman
The worldwide market for digital set-top boxes is poised for growth after a slow 2002, with box shipments expected to reach 74.8 million units by 2008, from an estimated 36.4 million in 2003. According to a new report from IMS Research, much of the growth will come from the Asia Pacific region, specifically China and… Continue reading MediaTelINSIGHT: DTV To Reach A Quarter Of Homes By 2008
It has been a weak year for Capital Radio, with revenues down by 3.9% and pre-tax profits off by 18.0% in the twelve months to September, the company has announced this morning. Despite the protracted weak markets, the group says that it is now seeing signs of slight improvement in the UK advertising sector. Chief… Continue reading Weak Ad Conditions Push Capital Radio Profits Down 18%
The management board of ITV plc has appointed a headhunter to find an independent non-executive chairman for the group that will result from the completed merger of Carlton and Granada early next year. The Zygos Partnership, a headhunting firm set up last year, is understood to have been asked to find a chairman to replace… Continue reading ITV Plc Appoints Headhunter To Find New Chairman
Regional newspaper publisher, Northcliffe Newspapers, is sizing up a bid for 27 newspapers in the Greater London area and has applied for consent from the Department of Trade and Industry (DTI). The titles are owned by Independent News & Media (INM), publisher of the Independent national newspaper. INM has already agreed to sell the titles… Continue reading Northcliffe Looks At INM London Papers Bid
