First Radio Sales has launched a range of advertising packages based on key UK planning regions across is current portfolio of stations.The regional packages have been created in response to agency demand and will allow advertisers to buy airtime by television region on all stations represented by First Radio.Commenting on the initiative, Neil Webster, managing… Continue reading First Radio Unveils Regional Advertising Packages
Mega Profile is offering brands the opportunity to sponsor a giant advertising hoarding on the west front of St Paul’s, which has been erected while the famous London landmark is given a facelift.The giant poster contractor was commissioned by St Paul’s to make the banner available to advertisers during the nine month cleaning and restoration… Continue reading Mega Profile Takes Over St Paul’s With Giant Banner
Dennis Publishing is supporting the relaunch of its men’s lifestyle magazine, Jack, with an advertising campaign designed to raise awareness of its new format.The relaunched title will go on sale later this month with 308 pages and an increase in size to National Geographic proportions in an attempt to raise visibility at point of sale… Continue reading Dennis To Promote New Look Jack With Relaunch Campaign
Digital television will be received by more than half of all UK TV homes by the end of this year, with penetration set to rise to more than 82% by 2008, according to a consensus of recent market forecasts compiled by the Competition Commission.Also On MediaTel Insight Today…BT To Sell Freeview Digital TV BoxesBT group… Continue reading MediaTelINSIGHT: UK Television Penetration Forecasts
The ASA has cleared EasyJet for using an image of Major Charles Ingram, the convicted Who Wants To Be A Millionaire? cheat, in an advertising campaign to promote its low cost flights.The major and his wife complained to the Advertising Standards Authority after the budget airline featured the couple in a nationwide press campaign without… Continue reading EasyJet Cleared Over Millionaire Cheat Ads
ITV partners Carlton and Granada were in the spotlight again yesterday after rumours that their £4 billion merger will be allowed to go through without the double divestment of their sales houses. The stocks were seen up 9.17% and 5.37% respectively.The outcome of the merger will be announced later today and analysts claim it will… Continue reading Sharewatch: Carlton And Granada Rise On Merger Speculation
Carlton and Granada saw stocks rise today as the city welcomed news that the ITV partners could go ahead with their planned £4 billion merger without divesting their sales houses.Lorna Tilbian, analyst at Numis Securities, said: “The merger is the best possible outcome and allows ITV to better compete with a strong BBC and BSkyB.”The… Continue reading Carlton And Granada See Shares Rise As City Backs Merger
BBC Radio 1 has announced that Sara Cox is being replaced as host of the station’s flagship breakfast show after listening figures reportedly dropped by half a million.Cox will be replaced by drivetime host, Chris Moyles, who will move into the early morning slot at the beginning of next year.The shake-up will see Cox remain… Continue reading BBC Radio 1 Drops Sara Cox From Breakfast Show
The Telegraph Group has announced that its managing director of sales, Len Sanderson, is to leave the company at the end of this month.The move, which is part of a wider management restructuring at the paper, follows the decision of editor Charles Moore to relinquish his position in order to devote more time to his… Continue reading Telegraph Parts Ways With Managing Director Of Sales
The Telegraph has unveiled a raft of management changes which will see Hugo Drayton, who is currently managing director of Hollinger Telegraph new media, take over as managing director of the Telegraph Group.Drayton will replace Jeremy Deedes, who will stay on as a consultant to the group. Commenting on the shake-up, Dan Colson, deputy chairman… Continue reading Telegraph Unveils Management Shake-Up
