Virgin Radio has promoted Brian Commins to the role of sponsorship and promotions director with immediate effect.The new role will see Commins lead a team of eight with responsibility for all non-spot activity for the station including the high profile Pete and Geoff Breakfast show.The promotion is the second in less than a year for… Continue reading Virgin Radio Promotes Commins To Oversee S&P Activity
Advertising and marketing spend rose by 7.1% in 2002, according to a survey of the top 100 marketers compiled by AdAge. The US trade magazine says that this increase shows how the world’s leading marketers ‘weathered’ slow growth and the uncertain global economic and political conditions.Also On MediaTel Insight Today…US Online Advertising Revival Continues In… Continue reading MediaTelINSIGHT: Global Marketing Spend Rises 7% In 2002
Advertising and marketing spend rose by 7.1% in 2002, according to a survey of the top 100 marketers compiled by US trade magazine AdAge. AdAge says that this increase in spend shows how the world’s leading marketers ‘weathered’ slow growth and the uncertain global economic and political conditions. During 2001, marketing spend declined by 2.6%… Continue reading Global Marketing Spend Rises 7% In 2002
US online advertising revenues continued to show a return to growth during the second quarter of the year, with expenditure up by 14% year on year, according to the latest report from the Internet Advertising Bureau (IAB), compiled by PricewaterhouseCoopers (PwC). Online spend reached $1.7 billion in Q2 and $3.3 billion across the whole of… Continue reading US Online Advertising Revival Continues In Q2
The perception that women are more extravagent spenders than men does not hold true online, judging from new research into internet shopping habits. According to a survey carried out for online financial services company directline.com, UK men are seven times more likely than women to spend £1,000 online. This supports the findings of Continental Research… Continue reading Men Are Big Online Spenders, Says Study
US radio advertising revenue rose by 4% year on year during September, boosted by a strong national expenditure, according to the latest figures from the Radio Advertising Bureau (RAB). National spend jumped by 13% during the month, whilst local was up by just 2%. Across the whole of the third quarter, total revenues were up… Continue reading US Radio Revenues Rise 4% During September
ITV Partners Carlton and Granada were seen in focus yesterday after confirming that Graham Duff will head up ITV combined sales operation following the completion of the long awaited £4.5 billion merger. Carlton rose by 2.62%, whilst Granada was seen up by 1.76% (see Duff Appointed To Head Up Merged ITV Sales House).Meanwhile, BSkyB dipped… Continue reading Sharewatch: ITV Partners Slide As Sales Chief Is Announced
The latest NRS figures for national newspaper readership revealed continued weakness at prestige pink paper the Financial Times. In spite of its recent £2 million advertising campaign, the paper experienced a sharp 33% year on year decline in readership to 391,000.In fact September’s NRS figures brought bad news for almost all titles, with both broadsheets… Continue reading NRS National Newspaper Round-Up – September 2003
Granada Enterprises has secured First Choice holidays to sponsor the third series of ITV’s popular reality game show, I’m A Celebrity Get Me Out Of Here.The deal will see First Choice sponsor all aspects of the series, which returns to ITV1 and ITV2 next year. The agreement also includes a brand presence on the show’s… Continue reading Granada Secures First Choice For Celebrity Sponsorship
RAJAR is re-issuing third quarter listening figures for a number of radio stations and groups with total service areas that include Wales, following a technical problem that caused the initial data to be misreported.The error concerns stations reporting on a six or twelve month sample and was caused by the incorrect application of controls for… Continue reading RAJAR To Re-Issue Listening Figures For Welsh Stations
