Chrysalis Radio’s flagship Heart 106.2 is launching a £1 million television advertising campaign this autumn to increase its profile in the London area.The campaign will air across Carlton, Channel 4, Five, GMTV and several major satellite channels. It will feature the straplines ‘Girls Night Out’ and ‘Who’s the Bloke’.The creative executions are designed to portray… Continue reading Heart To Raise Profile With £1 Million TV Campaign
Television viewers have given their support to the watershed system of programme regulation and have expressed concern over the rising levels of adult content during mainstream soap operas.New research from the BBC, the Broadcasting Standards Commission and the Independent Television Commission shows that the majority of viewers are in favour of the watershed principle and… Continue reading Viewers Give Their Support To TV Watershed
The Government is this week expected to green-light the £4 billion merger of Carlton and Granada with a series of conditions designed to alleviate concerns over the power wielded by a single ITV in the television advertising market.Trade and Industry Secretary, Patricia Hewitt, will announce her decision in the next few days following the Competition… Continue reading ITV Merger Set For Approval Later This Week
The IPA’s digital marketing group has called on media owners to address the problem of discrepancies in ad serving statistics.New research of over 40 different campaigns across 320 media owners has highlighted the extent of the problem by revealing that 90% to 95% of all ad serving discrepancies are caused by the incorrect implementation of… Continue reading IPA Calls On Media Owners To Tackle Accountability
The Government is this week expected to green-light the £4 billion merger of Carlton and Granada with a series of conditions designed to alleviate concerns over the power wielded by a single ITV in the television advertising market. Trade and Industry Secretary, Patricia Hewitt, will announce her decision in the next few days following the… Continue reading ITV Merger Set For Approval This Week
BSkyB has boosted its football portfolio by acquiring the right to broadcast, tape-delayed, all the Premiership games not included in its live packages for three years from the 2004/5 season. The satellite TV company is thought to have paid £60-£70 million for the privilege to show ‘near-live’ games on TV and clips of all top… Continue reading Sky Wins ‘Near-Live’ Premiership Rights
On the whole the advertising market is heading in the right direction, with confidence and trading figures a little better now than they were six months ago. This is evidenced by comments from WPP‘s Sir Martin Sorrell, one of the industry’s most venerable and (generally) cautious market callers. Sorrell recently told a media conference that… Continue reading INSIGHTanalysis: Media Healthcheck – September 2003
ITV partners Carlton and Granada were in the spotlight after rumours that the Department of Trade and Industry was to reveal its decision on their proposed merger as early as today. The stocks were seen up 0.61% and 2.09% week on week.However, many analysts believe that the decision will come later in the week as… Continue reading Sharewatch: Carlton And Granada In The Spotlight
Despite forecasts of significant growth for the internet advertising sector, the majority of print publishers see either no change in the relationship between print and online delivery or they are uncertain of what the future holds. According to a US-based survey from GartnerG2, publishers are not at all bullish on the prospects for increasing advertising… Continue reading Publishers Expect Very Little From Online Revenues
The upturn in US radio advertising has been less pronounced than expected forcing media companies and analysts to rein in forecasts but the outlook is for steady, if not spectacular growth, moving into 2004.Also On MediaTel Insight Today…Carlton & Granada Await Merger DecisionITV giants Carlton and Granada are bracing themselves for the long awaited verdict… Continue reading MediaTelINSIGHT: US Radio Advertising Remains Subdued
