The Daily Telegraph is to unveil the next phase of its “read a best-seller everyday” campaign with an extensive outdoor advertising promotion.From next week two new creatives will promote the paper’s Saturday offering and the recently launched Thursday appointments section, Business 2 + Jobs.The creatives will run across 48 sheets, to be seen on London… Continue reading Telegraph Unveils Next Stage Of Best-Seller Campaign
Having gained approval for their much anticipated merger SMG has called on Carlton and Granada to sell their controlling stake in GMTV.The Scottish media company, which owns Grampian and Scottish TV, has a 25% stake in GMTV and has expressed a desire to increase its shareholding in the breakfast television broadcaster.SMG has already called on… Continue reading ITV Giants Urged To Sell GMTV Stake
ITV has unveiled its new board and management structure following the Competition Commission’s decision to allow its £4 billion merger with limited behavioural conditions (see ITV Cleared To Merge With Sales Houses Intact). Upon completion of the merger, Michael Green, who currently heads up Carlton, will become chairman, while Charles Allen the chairman of Granada,… Continue reading ITV Unveils New Board
Maiden Outdoor has launched a unique ambient advertising campaign at London’s Waterloo station to promote the opening of the new high-speed Eurostar line.In the first floor media campaign of its kind, the outdoor contractor has joined forces with TBWA and Eurostar to produce a 103 metre long vinyl strip that will run across the concourse… Continue reading Maiden Uses Ambient To Promote Eurostar At Waterloo
Granada has secured Fuller’s London Pride to use an innovative new advertising format during coverage of the forthcoming Rugby World Cup on ITV1 and ITV2.The format features a new graphic overlay allowing the latest scores and information to be broadcast during individual advertising spots.This new ‘type-over’ technology will alert viewers to the latest England rugby… Continue reading Granada Secures Fuller’s To Use New Advertising Format
Granada Enterprises has announced that Bennetts Insurance Services has extended its six-figure sponsorship of the bike strand on Men & Motors until the end of October next year.The deal was negated by Jamie Ball at Granada Enterprises and Alex Kisby at MediaVest Manchester. It includes exclusive broadcast sponsorship of all bike related programmes on the… Continue reading Granada Extends Six Figure Sponsorship Of Men & Motors
Hachette Filipacchi has teamed up with Unique Media Sales to launch a regional advertising sales division.Unique has been designated to create a specialist sales unit to handle regional advertising sales for the whole of the UK, from its new headquarters in Manchester.Commenting on the new initiative, Julie Harris, general manager of Hachette Filipacchi’s women’s group,… Continue reading Hachette Filipacchi Launches Regional Sales Operation
ITV’s share of television advertising revenue is set to steadily fall over the next five years, possibly to as low as 41%, according to forecasts from MindShare. This is at the bottom end of a set of figures compiled by the Competition Commission this summer as part of its inquiry into the merger of Carlton… Continue reading MediaTelINSIGHT: Market Forecasts For ITV
IPC claims to have achieved record advertising revenues for the current November issues of 25 Beautiful Homes and its spin-off title 25 Beautiful Kitchens.Both the home interest titles have produced their biggest ever issues containing their biggest ever volume of advertising at a time when competition in the home interest sector is particularly strong.The November… Continue reading IPC Claims Record Ad Revenues At Home Interest Titles
There will not be a revival in worldwide advertising until the fourth quarter of 2004 at the earliest, according to the head of advertising group Havas. In an interview with the French newspaper Les Echos, Alain de Pouzilhac said that the market will continue to lack visibility in the coming months. He forecasts 3% to… Continue reading Market Must Wait For Ad Recovery, Says Havas Chief
