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Practically half of all consumers of online paid content come from households headed by a person aged between 25 and 44. A new report concludes that buyers of paid content tend to be younger, more upscale and from smaller households than the overall internet audience. In the second of two studies focusing on US spending… Continue reading Young Affluent Households Drive Online Content Revenues

Television advertising is the most successful way to connect with the student audience, according to a new survey from virginstudent.com.The research, which involved a survey of more than 700 students, found that 42% agreed that TV ads were the best way to grab students’ attention.Billboards and posters were deemed the second most successful way of… Continue reading TV Ads Are The Way To A Student’s Heart

The upturn in US radio advertising has been less pronounced than expected forcing media companies and analysts to rein in forecasts but the outlook is for steady, if not spectacular growth, moving into 2004. Total revenues are up 3% in the year to date but local advertising continues to lag behind national advertising in most… Continue reading US Radio Advertising Remains Subdued

Mobile access to the internet has trebled in the last 12 months according to the latest figures from the Mobile Data Association (MDA).It is calculated that 884 million page impressions were made across the four major GSM network operators in August, a daily average to 28.5 million, compared to just 9 million per day in… Continue reading Mobile Internet Access Trebles

Mobile access to the internet has trebled in the last 12 months according to the latest figures from the Mobile Data Association (MDA). It is calculated that 884 million page impressions were made across the four major GSM network operators in August, a daily average to 28.5 million, compared to just 9 million per day… Continue reading Mobile Internet Access Trebles

Future Publishing is expanding its computer gaming portfolio with the launch of Laptop Magazine in response to the growing mobile computer market.The new monthly title will have a cover price of £3.99 and will be aimed at mobile computer users of all levels, providing a user-friendly resource to all things wireless from laptops and PDAs… Continue reading Future Publishing Launches Laptop Magazine

Emap Performance has secured the regional local radio licence for the West Midlands to broadcast its alternative rock station, Kerrang! radio.Emap beat ten other applicants including Capital Radio West Midlands, Jazz FM West Midlands and Virgin Radio West Midlands to secure the licence.The new licence is the first regional service on the FM waveband for… Continue reading Kerrang! To Rock West Midlands

The upturn in US radio advertising has been less pronounced than expected forcing media companies and analysts to rein in forecasts but the outlook is for steady, if not spectacular growth, moving into 2004.Also On MediaTel Insight Today…Carlton & Granada Await Merger DecisionITV giants Carlton and Granada are bracing themselves for the long awaited verdict… Continue reading MediaTelINSIGHT: US Radio Advertising Remains Subdued

Virgin Radio has secured Texaco and MG for a promotion on the Pete and Geoff Breakfast Show, which will see 20 MG sports cars given away live on air.The promotion, which will be backed by a high profile television ad campaign, will direct consumers to Texaco’s 1500 UK forecourts in order to find clues which… Continue reading Virgin Secures Texaco And MG For Car Promotion

The list of bidders for Trinity Mirror’s Irish newspapers has been reduced to four, with Independent News & Media sidelined, according to press reports today.Last month, IN&M made an offer for eight of the titles, which were put up for sale in July. The publishing group had the backing of private equity firm Provident Capital… Continue reading Suitors Line Up For Trinity’s Irish Titles