Modest growth in the advertising industry is expected for 2003, with the media agencies benefiting more than the creative agencies, according to key industry figures.Also On MediaTel Insight Today…Freeview Growth Will Slow In 2004, Says InformaThe growth of the Freeview platform will slow significantly next year and then continue to fall in the following years,… Continue reading MediaTelINSIGHT: Modest Ad Growth To Come
Modest growth in the advertising industry is expected for 2003, with the media agencies benefiting more than the creative agencies, according to key industry figures. Jerry Muhlmann, CEO of Carat International, told a Merrill Lynch event that his group is predicting a ‘modest’ 3.0% rise in global ad growth for 2003. Europe is forecast to… Continue reading Modest Ad Growth Predicted By Key Figures
More than one quarter of US households bank online and this is forecast to rise to 38.7% by 2007, according to eMarketer’s new report Interactive Banking In The US: Making the Most Of A Multi-Channel World. The group says that in 2003 there were 27.8 million homes using internet banking. This is 26.1% of all… Continue reading Half Of Online US Homes To Use Internet Banking By 2007
The growth of the Freeview platform will slow significantly next year and then continue to fall in the following years, according to forecasts from Informa Media Group. Informa expects Freeview to add 1.1 million homes during 2003, but growth will fall sharply next year to 678,000 homes. In 2005, the digital terrestrial platform would add… Continue reading Freeview Growth Will Slow In 2004, Says Informa
Confirmation came this month that the advertising industry is finally ‘climbing out of the bath’. This somewhat curious assessment comes from WPP’s chief Sir Martin Sorrell, who has used a bath-tub description to depict the fortunes of the industry during the downturn. A marked decline was followed by a long period of flat growth and… Continue reading INSIGHTanalysis: Media Healthcheck – October 2003
US online retail sales will reach almost $17 billion during the holiday season, a 22% increase over the same period last year, according to a new study from Jupiter Research. The report, Holiday 2003: Online Pushes Limits of Last Minute Shopping, found that nearly 40% of online users plan to do some or all of… Continue reading Festive Online Sales To Surge, Says Jupiter
Advertising spend across Europe’s six major markets will be virtually flat this year but the improving economic situation should ensure stronger increases from 2004. The PricewaterhouseCoopers report, Entertainment And Media Outlook: 2003-2007 Europe analysed advertising conditions in France, Germany, Italy, the Netherlands, Spain and the UK and noted broadly similar trends. Traditionally, advertising has outstripped… Continue reading European Adspend Trails GDP Growth, Says PwC
Debt-laden cable company Telewest was seen in the spotlight after revealing it has reduced its losses by 18% in the first nine months of the year (see Telewest Losses Narrow In Third Quarter). The news was greeted with scepticism in the market and the stock was seen down 11.11%.Elsewhere the BSkyB saga continued to dominate… Continue reading Sharewatch: Telewest Falls Despite Curbing Losses
Viacom Brand Solutions has secured Sega to sponsor its new show Wildboyz in order to promote its new Worms 3D game.The series, which begins later this month features Steve-O and Chris Pontius from infamous stunt show Jackass. The show will follow them around Africa where they will perform “wince worthy stunts involving native wild animals.”The… Continue reading Viacom Secures Sega For MTV Sponsorship
Losses at Telewest fell by 25% in the third quarter of 2003 as the cable firm sought to build on its customer base and free itself from crippling debts.Telewest said yesterday that turnover was up 1% to £339 million in the three months to September while operating losses were slashed by 73% to £17 million.… Continue reading Telewest Losses Narrow In Third Quarter
