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Mobile access to the internet has trebled in the last 12 months according to the latest figures from the Mobile Data Association (MDA). It is calculated that 884 million page impressions were made across the four major GSM network operators in August, a daily average to 28.5 million, compared to just 9 million per day… Continue reading Mobile Internet Access Trebles

Future Publishing is expanding its computer gaming portfolio with the launch of Laptop Magazine in response to the growing mobile computer market.The new monthly title will have a cover price of £3.99 and will be aimed at mobile computer users of all levels, providing a user-friendly resource to all things wireless from laptops and PDAs… Continue reading Future Publishing Launches Laptop Magazine

Emap Performance has secured the regional local radio licence for the West Midlands to broadcast its alternative rock station, Kerrang! radio.Emap beat ten other applicants including Capital Radio West Midlands, Jazz FM West Midlands and Virgin Radio West Midlands to secure the licence.The new licence is the first regional service on the FM waveband for… Continue reading Kerrang! To Rock West Midlands

The upturn in US radio advertising has been less pronounced than expected forcing media companies and analysts to rein in forecasts but the outlook is for steady, if not spectacular growth, moving into 2004.Also On MediaTel Insight Today…Carlton & Granada Await Merger DecisionITV giants Carlton and Granada are bracing themselves for the long awaited verdict… Continue reading MediaTelINSIGHT: US Radio Advertising Remains Subdued

BSkyB’s new deal with the Premier League could be in jeopardy after the European Commission said that it had serious reservations about the way that the football rights had been distributed. In August, the broadcaster agreed to pay £1.024 billion for all four packages of live Premiership rights available for three seasons from 2004-05 onwards… Continue reading EU Decries Sky’s Football ‘Monopoly’

ITV is set to re-ignite controversy with the announcement it is to move its evening news bulletin to 10.30pm next year, after approval for the change was granted by the ITC.According to ITV, the decision to reschedule the news to 10.30pm, five nights a week from Monday to Friday, will re-establish a fixed timeslot for… Continue reading News At When To Return To 10.30 Slot

Seven-in-ten advertising leaders reckon that the industry is recovering but only a small proportion foresee marked growth in the near future, according to a recent survey from the American Advertising Federation (AAF). The poll of prominent figures in the US advertising industry found that a clear majority thought that a revival was underway. However, only… Continue reading US Ad Chiefs Cautious On Recovery Prospects

Granada Enterprises has secured British Airways to sponsor a specially designed online rugby game to highlight the group’s sponsorship of this month’s Rugby World Cup tournament.The game, which will be available on itv.com/rugbyworldcup and ba.com from later this month, will allow consumers to pick their favourite rugby player to attempt to score a conversion.The competition… Continue reading ITV Teams With British Airways For Rugby World Cup

The number of UK homes with access to the internet has increased by a million over the past year, according to new figures from the Office of National Statistics. The latest Expenditure and Food Survey shows that there were 12 million online households at the end of June, up from 11 million a year earlier.… Continue reading Twelve Million UK Households Now Online

The IPA has launched an online training programme to provide agency employees with a basic knowledge of how communications build brands and raise the professional profile of the industry.The course will contain six online learning modules covering marketing, client services, research and evaluation, communication strategy, ideas and execution. It is intended to provide a firm… Continue reading IPA Launches Online Learning Programme