Capital Radio is expecting a 4% fall in like for like airtime advertising revenues for the year ending 30 October, despite a gradually improving environment. Meanwhile, rival radio company, GWR Group, says its Local Radio Group is trading strongly, whilst Classic FM revenues remain volatile. Capital’s airtime revenues were down by 6% in the quarter… Continue reading UK Radio Groups See Slight Improvement, But Revenues Down
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GWR’s sales house Opus has secured a £2 million deal to promote the Carphone Warehouse on Classic FM, in its biggest sponsorship agreement to date.The six-month deal represents the first time a sponsorship and promotion has run simultaneously across Classic FM’s radio, television, online and magazine platforms.The airtime activity will see the Carphone Warehouse sponsor… Continue reading Opus Secures Biggest Ever Ad Deal For Classic FM
The French media group Vivendi has announced a reduction in losses for the first six months of 2003 as it seeks to extricate itself from a severe debt crisis. The company said yesterday that net debt was down to Â13.7 billion from more than Â35 billion this time last year following the sale of a… Continue reading Vivendi On The Comeback Trail, Fourtou Targets Profit
BSkyB is launching a global search to find a new chief executive, amid fierce speculation that Rupert Murdoch intends to install his youngest son in the position.The satellite broadcaster’s nomination committee is understood to have called in head-hunters to draw up a list of potential candidates to replace Tony Ball, who announced on Tuesday that… Continue reading BSkyB To Launch Global Search For New Chief Executive
The revival in the advertising economy is well and truly underway, with the US driving the upturn, and signs are that 2004 will be a good year for the industry. That was the essence of a speech by WPP supremo, Sir Martin Sorrell at a prominent gathering of media executives this week. The Lehman Media… Continue reading WPP To Prosper From Advertising Resurgence
Outdoor advertising group Mega Profile is launching a campaign to promote Bosch power tools across its portfolio of giant banner sites.The campaign, planned by Mediaedge:cia and bought by Portland Outdoor, will run across sites covering scaffolding on major building projects in six city centres across the country. It will feature the strapline: “Beaten By Nothing”.Giant… Continue reading Mega Profile Secures Bosch For Giant Banner Campaign
The use of dial-up by European businesses is set to fall as they increasingly turn to high-speed, broadband platforms for their internet connection, according to a new report from IDC. IDC says that the number of business broadband connections in Western Europe Â- 2.8 million at the end of 2002 Â- will grow by 34%… Continue reading European Businesses Turn To Broadband
The Independent has revealed that the planned tabloid edition of its daily newspaper will launch to commuters in the London metropolitan area next Tuesday.NewsLine can reveal that the new downsized format will sell alongside the existing broadsheet edition and will carry identical content and advertising in an attempt to target consumers looking for an upmarket… Continue reading Independent Reveals Details Of Tabloid Launch
US technology publishing advertising page volumes declined by 12.4% during August, according to the latest trading figures from United Business Media (UBM). This is less weak than July’s figures, when page volumes dropped by 16.5% (see US Hi-Tech Publishing Ad Volumes Fall 17% In July). During August, UBM’s CMP Media division saw a drop of… Continue reading US Technology Publishing Ad Pages Drop 12% In August
Almost 1.7 billion person to person text messages were sent across the UK’s four GSM networks during August, according to the latest figures from the Mobile Data Association (MDA).The recent heatwave did little to prevent mobile phone users from turning to text and an average of 55 million SMS messages were sent each day during… Continue reading Text Messaging Craze Hots Up During August
