GWR’s sales house Opus has secured a £2 million deal to promote the Carphone Warehouse on Classic FM, in its biggest sponsorship agreement to date.The six-month deal represents the first time a sponsorship and promotion has run simultaneously across Classic FM’s radio, television, online and magazine platforms.The airtime activity will see the Carphone Warehouse sponsor… Continue reading Opus Secures Biggest Ever Ad Deal For Classic FM
The French media group Vivendi has announced a reduction in losses for the first six months of 2003 as it seeks to extricate itself from a severe debt crisis. The company said yesterday that net debt was down to €13.7 billion from more than €35 billion this time last year following the sale of a… Continue reading Vivendi On The Comeback Trail, Fourtou Targets Profit
BSkyB is launching a global search to find a new chief executive, amid fierce speculation that Rupert Murdoch intends to install his youngest son in the position.The satellite broadcaster’s nomination committee is understood to have called in head-hunters to draw up a list of potential candidates to replace Tony Ball, who announced on Tuesday that… Continue reading BSkyB To Launch Global Search For New Chief Executive
Granada Enterprises has secured Britvic’s J2O adult fruit juice drink as the first ever sponsor of The Frank Skinner Show, in a deal estimated to be worth around £1.5 million.The sponsorship is designed to raise awareness of the brand amongst the core 25 to 35-year-old market and is intended to build on its recent relationship… Continue reading Granada Gets Fruity With J2O Frank Skinner Sponsorship
Danielle Lux, Channel 4’s head of entertainment group and controller of E4, is stepping down following a change in the broadcaster’s entertainment commissioning structure.The shake-up comes as Kevin Lygo prepares to join the channel as director of television next month. He will resume direct management control of all the commissioning teams that currently report to… Continue reading Channel 4 Loses Head Of Entertainment Following Shake-Up
The UK display advertising market is expected to grow by just 1.0% this year, before heading into stronger growth over the next three years, according to the latest forecast from Merrill Lynch.Also On MediaTel Insight Today…Video Streaming Services To Flourish, Says ReportGlobal revenues from consumer online subscription video streaming services will rise from $991 million… Continue reading MediaTelINSIGHT: UK Advertising Revenue Forecasts
The UK display advertising market is expected to grow by just 1.0% this year, before heading into stronger growth over the next three years, according to the latest forecast from Merrill Lynch. The broker predicts that growth rates will rise to 3.5% next year and hit 4.5% for 2005 and 2006. The Advertising Association in… Continue reading UK Ad Revenue Forecasts From Merrill Lynch
Global revenues from consumer online subscription video streaming services will rise from $991 million during 2003 to more than $4.5 billion in 2007, according to a new report from In-Stat/MDR. The market research firm expects that Asia will be the largest market in 2007, valued at around $1.2 billion, while solid growth will also occur… Continue reading Video Streaming Services To Flourish, Says Report
The ASA has refused to uphold complaints against a series of washroom ads for Dennis Publishing’s Maxim magazine that featured a drunk man lying on the pavement by next to a pool of his own vomit.The ads appeared in pubs and clubs across the country and stated: “Ashamed? Time to read Maxim. Grow Up A… Continue reading Maxim Escapes ASA Censure Over Washroom Ads
The mobile phone has untold potential as a media outlet and the popularity of wireless services among young people is a plus point for marketers and content providers looking to attract impressionable consumers. Speaking at this month’s World Association of Newspapers (WAN) Young Reader Conference in Helsinki, Anssi Vanjoki, the executive vice president of Nokia… Continue reading Publishers Size Up Mobile Youth Market
