Granada Enterprises has secured Britvic’s J2O adult fruit juice drink as the first ever sponsor of The Frank Skinner Show, in a deal estimated to be worth around £1.5 million.The sponsorship is designed to raise awareness of the brand amongst the core 25 to 35-year-old market and is intended to build on its recent relationship… Continue reading Granada Gets Fruity With J2O Frank Skinner Sponsorship
Danielle Lux, Channel 4’s head of entertainment group and controller of E4, is stepping down following a change in the broadcaster’s entertainment commissioning structure.The shake-up comes as Kevin Lygo prepares to join the channel as director of television next month. He will resume direct management control of all the commissioning teams that currently report to… Continue reading Channel 4 Loses Head Of Entertainment Following Shake-Up
The UK display advertising market is expected to grow by just 1.0% this year, before heading into stronger growth over the next three years, according to the latest forecast from Merrill Lynch.Also On MediaTel Insight Today…Video Streaming Services To Flourish, Says ReportGlobal revenues from consumer online subscription video streaming services will rise from $991 million… Continue reading MediaTelINSIGHT: UK Advertising Revenue Forecasts
The UK display advertising market is expected to grow by just 1.0% this year, before heading into stronger growth over the next three years, according to the latest forecast from Merrill Lynch. The broker predicts that growth rates will rise to 3.5% next year and hit 4.5% for 2005 and 2006. The Advertising Association in… Continue reading UK Ad Revenue Forecasts From Merrill Lynch
Global revenues from consumer online subscription video streaming services will rise from $991 million during 2003 to more than $4.5 billion in 2007, according to a new report from In-Stat/MDR. The market research firm expects that Asia will be the largest market in 2007, valued at around $1.2 billion, while solid growth will also occur… Continue reading Video Streaming Services To Flourish, Says Report
Freeview, the digital terrestrial television service, is expected to have been adopted by two million homes in the UK by the time it celebrates its first birthday at the end of next month.The free-to-air platform, which replaced the beleaguered ITV Digital last October (see BBC Revives Digital Terrestrial TV With Freeview Launch), has been warmly… Continue reading Freeview Could Be In 2 Million Homes By First Birthday
BSkyB has today confirmed that Tony Ball is to step down as chief executive after four years at the helm of the satellite broadcaster.Ball will continue in his current position until a successor is appointed, but he is expected to leave well before his current contract expires at the end of May next year. He… Continue reading BSkyB Confirms Ball To Step Down As Chief Executive
ZenithOptimedia has promoted Sarah Farrand to head up its consumer insight centre, with responsibility for delivering greater value within the communications planning process.The consumer insight division will focus on the development of consumer related projects for clients including segmentation and data fusion, as well as the creation of bespoke research initiatives. It is part of… Continue reading ZenithOptimedia Appoints New Head Of Consumer Insight
Audience figures at ITV are starting to show signs of a turnaround, with adult commercial impacts in the calendar year to August up by 6.6%; share of viewing is down just 0.7% points over the same period.Also On MediaTel Insight Today…PVRs Threaten 30-Second Ads, Says Yankee GroupAt present, penetration of personal video recorders (PVR) is… Continue reading MediaTelINSIGHT: ITV Arrests Audience Decline, But For How Long?
Daily Mail & General Trust, publisher of the Daily Mail newspaper, was seen under pressure yesterday, down 1.26%, after revealing its advertising-reliant businesses have continued to experience difficult trading conditions over the last twelve months, most notably at the Associated Newspapers division (see Daily Mail Sees Ongoing Weakness In National Advertising).Elsewhere, ITV partners Carlton and… Continue reading Sharewatch: Daily Mail Falls As Weak Advertising Hits
